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Ethos, Pathos, Logos - Independent Lesson

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Laura Garcia

on 24 January 2016

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Transcript of Ethos, Pathos, Logos - Independent Lesson

Today we are learning about...
or at least how to create a good one.
Once upon a time, there
was this guy named Aristotle.
He was born in Greece in 384 B.C.
He was really smart.
I love Greece!
Do YOU know what "metaphysics" means? I do.
And gave advice to lots of big shots.
Hey Alex, go with "Alexander the Great." It rolls off the tongue better.
In 335 B.C. he opened up his own school in Athens.
Geometry is
No, it's
One of Aristotle's greatest
contributions to society was
his understanding of RHETORIC.
The use of language
for persuasion.
Aristotelean rhetoric has 3 parts...

This form of rhetoric relies on the identity of the speaker.

Do you trust them?
Are they an expert in their field?

If so, then they can use a strong sense of ETHOS in their argument.
For example, which of the following people can use ETHOS to give us advice on how to be a successful member of society?

This form of rhetoric relies on appealing to your audience on an emotional level.

How does their argument make you feel? Sad? Angry? Excited?

If so, then they are using a strong sense of PATHOS in their argument.
Which of the following correctly uses a strong sense of PATHOS to convince you to do the following:

Adopt a dog.

This form of rhetoric is related to logic. Using logos means that you are appealing to your audience with facts or logical explanations.

A=B B=C Therefore A=C
10 students went to the ballgame but only 8 returned home, therefore 2 students are missing.
Water freezes at 32 degrees, therefore my ice maker needs to be colder than 32 degrees.
Studies done in multiple environments throughout the U.S. have shown that students retain information better with short 1-week breaks scattered throughout the year than those who have a block of 8 weeks off at any given time.
We should have every other week off because kids like it better.
Bill Gates
Lindsay Lohan
Which of the following is a more LOGICAL
explanation of why we should have year
round schooling?
How does this help us in
the real world anyway?
I receive about 20-30 emails a day in my school email account.

Sometimes they're from my boss.

Sometimes they're from my students.

Sometimes someone just lost their keys. Again.

The POINT, however, is that each of those 20-30 emails has an average of 3.7 seconds to get its idea across to me and persuade me to keep reading it. Otherwise...

I delete it.
Which form of rhetoric does each email most likely rely on?
Alright, bad news guys.

It's midnight and you forgot that you have an essay due tomorrow. You know that if you start now, your essay will be horrible. A waste of time. An embarassment to your family's honor.

So what do you do...

What. Do. You. Do.

You decide to ask me,
in my infinite kindness and benevolence,
to give you an extension.
You act
Now what?
Turn to a partner near you. Between the two of you, write me an email that uses ethos, pathos, AND logos to convince me to give you an extension on your paper. Don't forget your subject line.

After all, it is MIDNIGHT the day before the paper is due. You're going to need to pull out all the stops.

Be prepared to read it aloud.
Argumentation is all around us!

But it doesn't always look like this.
Sometimes it looks like this.
Or maybe it looks like this.
Or maybe it looks like this.
It can even simply look like this.
Where do you think
we see argumentation
the most?
What do commercials seem to rely on the least?
Where do YOU use ethos, pathos, and logos on a daily basis?
What arguments are being made in these examples?
A few Email and Letter Writing Etiquette Tips
1. Always have a subject title
2. Always include your name in the email itself.
3. Always include a salutation (ex. Dear _____, Hello _____, Good afternoon ______,)
4. Triple check your grammar, spelling, and sentence structure.
5. Double check your tone! You want to come off as polite and not pushy!
Full transcript