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Business Literacy-APR


Helen Todd

on 21 May 2015

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Transcript of Business Literacy-APR

SEC Filings
What that means?
how organizations make money
includes the legal, political regulatory environment
plus basic economic trends
what sets them apart from competition
Conduct a Scavenger Hunt
EDGAR - sec.gov/edgar.shtml
Can search your own company
Key Filings to look for:
10-K (annual report)
10-Q (quarterly report)
8-K (current report)
Proxy Statement

Business literacy is the ability to use financial and business information as the basis for decisions that help an organization achieve success.
Why is it important?
Business Literacy - 10% of exam
Education or government public information
Publicly traded company
For profit business
Business and Economic Information
Compilation of Business Links
Education Information
Legal, Government and Regulatory Information
findlaw.com www.firstgov.gov
Not-for-Profit Information
philanthropy.com www.asaenet.org
PRSA Bookshelf
Ask your colleagues
Wall Street Journal

Putting it all together
Advertising &Public Relations
Does the data support or contradict company choices?
1. How does your organization make money?
2. Who decides how you will spend your organization's money
3. What drives growth for your organization?
4. What and/or who could put you out of business?
5. Who are your target audiences for products or services?
6. Who is your competition?
7. What motivates your organization to improve?
8. Who gets promoted in your organization?
9. What values are important?
10. Which regulatory agencies affect your organization - list 2 or 3 & how.
11. What is biggest threat right now?
12. What is your key competitive advantage?
13. How are you organized?
14. Key ethical issues for organization/industry.
Advanced Scavenger Hunt
1. Which major economic factors most impact your industry?
2. What are key metrics in your industry?
3. Who is your peer group, against which the success of your org. is based?
4. What were your org. revenues for the last fiscal year?
5. What was your net profit? What is the trend for the past few years?
6. What is your stock price? What was the growth rate over last year? Over the past three years?
7. how does all of that compare to your competitors?
8. If publicly traded, who are the sell-side analysts who cover your organization? What is their outlook?
9. If publicly traded, who are the primary holders of your stock?
10. Who are your customers? Are they local, regional, national?
11. How many employees? Are there key groups? Any unions? What is the turnover rate?
12. How many locations? What the processes in place to communicate between corporate and other facilities?
13. How visible is your organization in the local community? Are you actively involved? Why? Why not?
14. Any legal disputes?

Business Laws & Regulations
Lobbying/ Political Contributions/Foreign Agent
1913 Federal Lobbying Act states they must register with the clerk of the house or the secretary of the senate between the first & 10th day of each quarter.
Federal Corrupt Practices Act of 1925, Hatch Act of 1939 and Taft-Hartley Act govern labor relations management and made it illegal for org., including unions to make political contributions in connection with elections to any political office or any candate to receive such a contribution. BUT - you can form PACs, because funded by employees, union members, etc.
1938 Requires PR professional who represent a foreign government to register with the US government.
Regulation Fair Disclosure, Reg FD
Requires all publicly traded companies disclose material information to all investors at the same time
Sarbanes Oxley
Covers corporate auditing accountability, responsibility and transparency. Public companies are required to evaluate and disclose the effectiveness of their internal financial reporting controls, insider training reporting and black out periods.
Sections of Securities Exchange Laws for PR
Securities Act of 1933 & Security Exchange Act of 1934
Rule 5c - gag period (don't confuse with blackout)
Security Exchange Act of 1934 mandates disclosure (investor & media relations)
Section 14 of the Act of 1934
1963 SEC - insider trading, material information

Sherman/Clayton Act and Robinson Putnam Act make it illegal to engage in activity that ruins competition.
Full transcript