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Brand Strategy Team Calendar with Program Timelines

Team Calendar and Program Timelines
by

Tracy Fuentealba

on 24 February 2014

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Transcript of Brand Strategy Team Calendar with Program Timelines

Apr
May
July
June
Mar
Feb
April
Brand Strategy
Final Brand Strategy Delivered
Quarterly State of the Brand
On-going conversations with stakeholders
Brand Attributes
Research Readout (April 24)
Brand Messaging
Continue socialization of Security & Cloud Story (April 1&2)
Socialization of Services & Mobility Stories
Socialization of Wave 3 Stories
Brand Content Plan
Drafting strategic briefs - TBD
Brand Strategy for Partners
TBD
Other Projects
Tools & Metrics
May
Brand Strategy
On-going interviews (employees, partners, customers)
Approvals of tools and/or programs
Quarterly State of the Brand
Draft Report
Brand Attributes
Tool Development & Creation
Brand Messaging
Socialize Wave 4 Stories
Brand Content Plan
Finalize strategic briefs
Brand Strategy for Partners
TBD
Other Projects
Tools & Metrics
June
Brand Strategy
On-going interviews (employees, partners, customers)
Launch/Socialize tools and/or programs
Brand Attributes
Tool Development & Creation
Brand Messaging
Socialize Wave 5 stories
Brand Content Plan
Deliver Strategic Brief for Q1 FY15
Begin development of strategic brief for Q2
Brand Strategy for Partners
TBD
Other Projects
Tools & Metrics

July
Brand Strategy
On-going interviews (employees, partners, customers)
Launch/Socialize tools and/or programs
Brand Attributes
Socialization & Launch
Brand Messaging
Brand Messaging Training—Ongoing
Brand Content Plan
Continue work on strategic briefs for Q2
Brand Strategy for Partners
TBD
Other Projects
Tools & Metrics
February
Brand Strategy
Initial draft of Brand Strategy (week of Feb 3)
Final draft of Brand Strategy Due (Feb 7)
Quarterly State of the Brand
Development of Plan/Outline (week of Feb 14)
Brand Attributes
Development of Cisco's relevance in future scenario (Feb 4)
Internal Socialization of Attributes (week of Feb 14)
Brand Messaging
Draft of Program Process & Timeline (Feb 13)
Initial Draft of Security & Cloud Stories (week of Feb 18)
SME 1:1 Interviews Begin for Security and Cloud (week of Feb 18)
Brand Content Plan
Refine process/plan/brief outline (week of Feb 14)
Socialization of strategic briefs outline (week of Feb 21)
Brand Strategy for Partners
Finalize strategy, including proposed prioritization (Feb 14)
Other Projects
Trust Audit Research & Deck Complete (Feb 14)
Tools & Metrics
March
Brand Strategy
Finalizing Brand Strategy
Brand Attributes
Initial Research Complete
Analysis & Recommendation
Socialization of LRW recommendation - Input/Approvals (2 weeks)
Dependency - Brand Management to be informed
Brainstorm tools to activate validated attributes (Mar)
Dependency - Attribute Recommendations from LRW
Brand Messaging
Initial Draft of Services & Mobility
SME 1:1 Interviews for Services & Mobility Begin
Begin Socialization of Security & Cloud Stories
Brand Content Plan
Blair Approval of Editorial Calendar
Begin drafting strategic brief for Q1 FY 15
Brand Strategy for Partners
TBD
Other Projects
Tools & Metrics
Jan
Aug
August
Brand Strategy
On-going interviews (employees, partners, customers)
Launch/Socialize tools and/or programs
Brand Attributes
Socialization & Launch
Brand Messaging
Brand Messaging Training—Ongoing
Brand Content Plan
Deliver strategic brief for Q2
Brand Strategy for Partners
TBD
Other Projects
Tools & Metrics
January
Brand Strategy
Brand Audit Complete (week of Jan 31)
Q2 Initial Insights Review - Alex & Tracy (Jan 31)
Brand Attributes
Kick off of Attribute research with LRW (Jan 15)
Credible future scenarios workshop (Jan 29)
Brand Messaging
Approval of core brand messaging (Jan 24)
Milestones to be determined
Brand Content Plan
Approval of brand storytelling (Jan 24)
Brand Strategy for Partners
Present strategy to Sheri L. (Jan 27) (Emily is working with Sher’s admin to schedule the actual date before Jan 28)
Deliver updates to partner council (Jan 28)
Other Projects
Brand Alignment
Tools & Metrics

Brand Strategy Team Calendar
Apr
May
July
June
Mar
Feb
April
Brand Messaging
Continue socialization of Security & Cloud Story (April 1&2)
Socialization of Services & Mobility Stories
Socialization of Wave 3 Stories
Brand Content Plan
Drafting strategic briefs - TBD
May
Brand Messaging
Socialize Wave 4 Stories
Brand Content Plan
Finalize strategic briefs
June
Brand Messaging
Socialize Wave 5 stories
Brand Content Plan
Deliver Strategic Brief for Q1 FY15
Begin development of strategic brief for Q2
July
Brand Messaging
Brand Messaging Training—Ongoing
Brand Content Plan
Continue work on strategic briefs for Q2
February
Brand Messaging
Draft of Program Process & Timeline (Feb 13)
Initial Draft of Security & Cloud Stories (week of Feb 18)
SME 1:1 Interviews Begin for Security and Cloud (week of Feb 18)
Brand Content Plan
Refine process/plan/brief outline (week of Feb 14)
Socialization of strategic briefs outline (week of Feb 21)
March
Brand Messaging
Initial Draft of Services & Mobility
SME 1:1 Interviews for Services & Mobility Begin
Begin Socialization of Security & Cloud Stories
Brand Content Plan
Blair Approval of Editorial Calendar
Begin drafting strategic brief for Q1 FY 15
Jan
Aug
August
Brand Messaging
Brand Messaging Training—Ongoing
Brand Content Plan
Deliver strategic brief for Q2
January
Brand Messaging
Initial draft of Prezi (Jan 15)
Draft/edits for messaging guideline (Jan 15)
Final draft of presentation for Blair (Jan 16)
Approval of brand content plan (TBD)
Approval of brand messaging (Jan 24)
Final draft of Prezi for Angela
Approval of core brand messaging (Jan 24)
Brand Content Plan
Approval of brand storytelling (Jan 24)
Brand Messaging & Brand Content Plan
Apr
May
July
June
Mar
Feb
April
TBD
May
TBD
June
TBD
July
TBD
February
Finalize strategy, including proposed prioritization (Feb 14)
March
TBD

Jan
Aug
August
TBD
January
Updates on priorities for partner council (Jan 16)
Finalize draft of Partner roles (Jan 17)
Finalize draft of strategy (Jan 17)
Present strategy to Sheri L. (Jan 27) (Emily is working with Sher’s admin to schedule the actual date before Jan 28)
Deliver updates to partner council (Jan 28)
Brand Strategy for Partners

March
April
June
May
February
February
Brand Strategy
Initial draft of Brand Strategy (week of Feb 14)
Approval from Angela of Brand Strategy
Final Brand Strategy Due (April)
Quarterly State of the Brand
Draft Program Plan, Process & Outline delivered (week of Feb 14)
Refine and Finalize Plan, Process & Outline
March
Finalizing Brand Strategy
April
Brand Strategy
Final Brand Strategy Due
May
Brand Strategy

Quarterly State of the Brand
Draft Initial Report

June
Brand Strategy
Tools & Activation Development
Quarterly State of the Brand
Deliver report and readout

Brand Strategy & Quarterly State of the Brand
Full transcript