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MICE

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by

Sergei Romanenko

on 17 July 2013

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Transcript of MICE

CONFERENCE
Economic Recession

PESTEL
HISTORICAL BACKGROUND
Current trends


Good practices
SWOT and PESTEL
Information Technologies
E-Commerce
Online Meeting
Video / Audio Conference
…..

less costs
an example:
4 persons to have a meeting with the 5th
$5200
$1700
$689
New Markets

Small get-away places

Places with broader activities



Choice of destination varied

Globalization
Culture exchange
Travel faster & more convenient
E-Communications
……

New market:

Remote become reachable

World Economic Forum Africa 2013
Cape Town, South Africa, 8-10 May 2013

Nature beauty

Different culture

Tropical attraction:
Thailand, Sanya China

“Sardine effect”

Quiet & Peaceful hotels & resorts

high stressed metropolis

Small get-away places

After business hours,
what’d you like?
Swimming
Golf
Riding
Exploring nature
Sitting on the beach
....



Have-it-all

“Bleisure”=Business + Leisure

Places with broader activities

Traditional exhibitions
:
Annual trade show is too long for new products & services
Try to attract new customers

E-commerce:
Updated product display on company web site
20% - 80% rule
Holding small private meetings


Trend: Meeting go small

Traditional conferences:
Managers from all level in different dept.
Cost a lot of time and money to prepare

“Boutique” meeting:
Top-end executives and decision makers
E-mail, online communications
More efficient
Cost effective


Trends: Meeting go small

“preferred to gather in an environmentally friendly venue.”

Trends:
Meeting go “Green”

What are the
green
tools and strategies used in the Marriot video?

Fluorescent lighting
Motion sensor and timed light switches
Eco-friendly water service
No table clothes
100% recycled note pads, Pens made from recycled materials
Reusable thermal lunch boxes
Donating left food

Green tools, strategies

Meetings go small
Meetings do
green

68%
MICE
17.05.2013
key note speakers:

Rebecca
Kathie
Sergei

current trends
meetings
incentive travel
augmented reality
EVENTS
sustainability
evolution
ROI
creativity
new locations
ISO 20121
Augmented reality
gamification
hybrid events
Apps
Doublerobotics
SWOT
Recommendations & Solutions
Easy to manage
Green
Control Branding
Cross platform reach

Increase Engagement:
Gamification
Connection with social networks
Surveys, ratings,real-time polling




Unlock insights
Understand what attendees want
Increase sponsorship revenue
Identify what is most engaging

What is it?
different models
WHAT IS MICE?
MICE (meetings, incentives, conferences, and exhibitions) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose.

WHAT IS MICE
Definition
The first world`s fair exhibitions of culture and industry

It was an international meeting which took place in Hyde park, London,
from 1 May to 11 October 1851.

HISTORY


In the recent years, the number of conventions held in Asia has been on the increase. In 2011, 1879 conventions were held in the Asia-Pacific Region. Within this region, Singapore is one of the top countries that offer effective MICE services and facilities.
Singapore’s Exhibition & Convention Bureau

build a new hotel in Guilin, China, which address the segment of the short stays within reach of big cities,and the MICE activity during the week.

Incentive market is growing
It is essential to create a “reputation” effect which means “comfortable accommodations, pleasant surroundings and top-notch services.”


Incentive market keep increasing

Incentive packages offered may include not only accommodations, but also some “once-in-a-life-time” experience, like spa, golf, biking, diving, etc


Incentive market keep increasing

Incentive travel, is really one the best way to express corporate head’s attention and appreciation to excellent staffs. So the demand in the incentive market will remain increasing.

Incentive market keep increasing

Incentive tourism which rewards employee for their excellent performance within the company. It is purely for entertainment rather than for professional purpose.

Trend: growing incentive
market

the famous crystal palace exhibition.
Most important trend in technology
Can be applied to any industry
Frequent Flyer program
Loyalty Guests program...
- typical example
drive attendee participation and engagement
Game mechanics include

Challenges

Gifts and charity

Leaderboards

Levels

Points

Virtual goods and spaces
Hilton's HHonor
Thread?
Why to go to event?
How to keep remote audience engaged?
Resourcefulness of
the market
Growing industry
New destinations
New technologies


How to attract new generation?
Make decisions for them.
Help them connect.
Make learning fun.
Show them individual impact.
Know your audience.
use only what you
need.
Economy crisis
Tight budgets


New technologies
Niche markets
Sustainable management
systems

Technology development
Ignoring the standards
Short-notice bookings
Political

Economic

Social

Technology

Environmental

Legal


DISCOVER THE
Conclusion
1. Location
2. Infrastructure
3.Efficient service and can easily acquire resources.
4. Multi-culture
5. Maturing tourism industry
THANK YOU FOR YOUR ATTENTION
Q&A ???

experts:

There will be more distinction between meetings and incentives.


“If you come for a business event or an incentive, yes you use the similar services and facilities but the purpose of use is different”
The future of MICE
MICE without "I"?
Full transcript