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Avenue Honda Polaris

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Manitoba/Ontario Prezi

on 26 August 2015

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Transcript of Avenue Honda Polaris

Market Research
Statistics show that ATV sales in Manitoba for 2014 were $35 million.

What % of sales are in the Central Plains Area?
Why Advertise?
Build store traffic
Build store image
Generate New Customers
Sell products/services today
Introduce New Products


How to Help Sales Take Off...
To Be Known
BEFORE You're Needed..
How to
Advertise

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FREQUENTLY
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FREQUENTLY
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Run schedules that ensure the majority of listeners hear your commercial a minimum of
three times a week.
'Dominate' a station...
and Motivate Consumers.
Consistently
ALWAYS BE ON CUSTOMERS' MINDS!
People often take their time before buying.
People shop All the time.
Ensure when someone needs an ATV, Side-by-side, a Slingshot, or service, they think of Avenue Polaris!
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Imagine every ad is a salesperson working for you.
Appeal to everyone - sell Features (practical) & Benefits (emotional) equally.
BE MEMORABLE
1 of 2
30-second Commercial
2 of 2
30-second Commercial
l
1 of 2
10-second Liner
2 of 2
10-second Liner
Marketing Plan
Welcome!
Family Owned & Operated
35 years in Business
Loyal Customer Base
Quality Lineup (Polaris & Honda ATVs, motorcycles, snowmobiles, power equipment, trailers, etc.)
#1 Polaris Dealer in Manitoba
Experienced Staff - Motorsport enthusiasts/experts
Two Locations
350 - 30-second Commercials scheduled during peak Spring & Fall Sale weeks.
20 - 25 per week, Mon - Fri.
Minimum one commercial to air daily during Morning Show,
7 am - 9 am.
Total of 16 weeks
7 am Sports Sponsor
1 - 10-second Liner, daily Mon - Fri.

Marketing Plan
A Sound Partnership
Full transcript