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Fundamentals of Graphic Design

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Ashley DeRuiter-Auld

on 29 January 2013

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Transcript of Fundamentals of Graphic Design

I want to be a graphic designer... What do graphic designers do??? The Fundamental Principles
Of Design Explain These Principles: Graphic Design Where can you find the
work of a graphic designer? Products
Brands
Clothing
Logos! There are four basic design principles that should be thoughtfully and intentionally used whenever you are doing design work.


These principles also form the basis of a common vocabulary you can use to discuss designs with other designers. Match the principle with the definition!

On your sheet draw an image to
help you remember! Websites
Blogs
Signs
TV! Contrast Repetition Alignment Proximity If two design elements are different, make them really different. This is contrast. If elements are different but similar, they will likely conflict with each other. Contrast is the most effective way to add visual interest to your design. If two design elements are different, make them really different. This is contrast. If elements are different but similar, they will likely conflict with each other. Contrast is the most effective way to add visual interest to your design. The purpose of repetition is to unify and strengthen your design. Repetition of design elements can pull together disparate parts of a design. Think of repetition as being consistent. This is what you call it when you group related items together. They must be physically close to each other on the page. Also, design elements that are not related should not be physically close to one and other. Think about where you place elements in your design. Alignment is the visual connection a design element has with another element on the page. To connect the elements in a design use alignment.
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