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Heat Sensative Earphones

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by

Kristen Celia

on 4 December 2012

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Transcript of Heat Sensative Earphones

Kristen Celia, Megan Kohler, and
Harold Bolton Heat Sensitive Earphones photo (cc) Malte Sörensen @ flickr Heat Sensitive Earphones

Earphones that detect when they are put in and taken out of a persons ear to play and stop music.

Convenient, simple and easy for customers; don’t have to spend unnecessary time messing with device when they need their music to stop/start playing BIG IDEA Skull Candy
Offers unique, stylized designs with quality sound at a reasonable price
Bose
Securely and comfortable fit with improved sound and still some appeal with a little more higher in price.
Beats
Compact and portable. Made to handle music of all intensities and all volumes, letting you crank it up without distorting the sound. Includes adjustable fitting sizes. COMPETITIORS Brand Image
Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles.
Bold color scheme, loud patterns, unique materials and creative packaging
Brand and distinctive logo symbolizes youth and rebellion

Motto-"Every revolution needs a soundtrack.”

Offer a wide array of styles and price points. SKULLCANDY CONCEPT Target Audience

Gender- Female and Male

specialty retailers focused on action sports and the youth lifestyle,
such as Zumiez, Tilly's and hundreds of independent snow, skate and surf retailers.

Customers tend to be
Athletic
Young
Active SKULLCANDY TARGET AUDIENCE Media Vehicles
Car advertising (Outdoor)
Magazine Ads
Logo
Distinctive- youth & rebellion
Events & Presentations
Releases
Oct 11th, “Get Pink” launch for Breast Cancer
Social Media
Facebook and Twitter SKULLCANDY ADVERTISING CHANNELS
Skull candy products are sold in the United States and in more than 70 other countries around the world.


The distribution of headphones focused on action sports and the youth lifestyle, such as Zumiez, Tilly's
independent snow, skate and surf retailers. SKULLCANDY MARKETING TECHNIQUES SKULLCANDY ADVERTISING Brand Image
Beats by Dr.Dre represent a stylish way to listen to mucis for those who want to feel the emotion and hear the music the way that artists in tend it to sound

The brand uses many different types of famous artists to show their diversity in music listening BEATS CONCEPT Target Audience
Gender
Primary: Male
Secondary: Female
Age
16+
Annual HH Income
Upper Middle Class
Customer Traits:
Trendy
Passionate BEATS TARGET CONSUMER Media Vehicles
Magazines
Vibe, Details ,Seventeen, GQ, Sound and Vision
Television
“Color Campaign”- featuring Dr. Dre
“Official Beats”- Featuring various artist including Will I am and Lil Wayne
Logo
Distinctive and recognizable
Social Media
Twitter: twitter.com/beatsbydre
Facebook:facebook.com/beatsbydre BEATS ADVERTISING CHANNELS BEATS ADVERTISING Brand Image
Bose aims to combine high technology with a small format to produce the best quality music sound
Brand refuses to compromise its dedication to sound and aesthetics while also identifying, defining and inventing the acoustic future.
Continues to carry the name of its founder Armar G. Bose
About class, not flash
Synonymous with “ superb sound” BOSE CONCEPT Target Audience

Gender
Male/Female
Age
18+
Annual HH Income
Middle to Upper Class
Customer Profile
High Class
Quality and style concious BOSE TARGET CONSUMERS Media Vehicles

Magazines
People, Time Life, Maxim, Cosmo, Car & Driver
TV/Radio Commercials
Catalog
Social Media
Facebook
Twitter BOSE ADVERTISING CHANNELS Bose has focused its efforts on direct marketing and its own retail stores.These efforts include a high quality direct mail,and direct response radio and TV advertising to sell expressly to the consumer.

Has over 100 stores in the US and is sold in 19 other countries

Custom designs for business to business sales
Automotive sound systems and professional audio
High quality sound systems and headphones BOSE MARKETING AND DISTRIBUTION BOSE ADVERTISING Target Audience
Gender
Male/Female
Age
18-25
Annual HH Income
Middle Class
Media Vehicles
Magazines, Internet, Outdoor
Tone & Manner
Energy
Positive
Playful
Youthful Execution 1 Target Audience
Gender
Male
Age
16-25
HH Income
Young adults middle class to upper middle class
Upper Middle Class who will buy for kids
Media Vehicles
Vibe, Details, GQ
Tone & Manner
Youthful
Trendy
Carefree Execution 2 Target Audience
Gender
Male/Female
Age
18+
HH Income
Middle- Upper Middle Class
Media Vehicles
Time, People, Car& Drive
WSJ
Tone& Manner
New, Simple. Elegant, High Class Execution 3
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