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Transcript of Breaking Animations
The ultimate goal is to produce accurate, interesting and timely animations to inform people of the hard-hitting news as it happens.
Internal Animation at Media Outlets
: News Corporations can create their own animation departments rather than hiring us.
Expansion: $1 million
Adobe Creative Suite
Delivered to the client in a variety of methods
Length of Animation: Production Time
* per animator
Contract agreement to work initiation
Script final draft to storyboarding
Final board sequence to animation
Creating visual assets to animation
Final script draft to narration
Rendering to delivery
Consumer Survey Results
Would you be willing to pay to gain access to better quality news content, including animated videos that complement journalists' articles?
How much would you be willing to pay?
Digital audience hits
in Aug 2014
8 out of 10
internet users access digital news
access now exceeds
Primary Target: Newspapers seeking
18-34 year olds
read daily news yesterday (compared to
of 65+ age group
year-olds reached by digital news content
Fastest growing: Women
accessing digital news up
, mobile access up
get news in digital form
What they want from digital content:
Better mobile access
More in depth content
The 4 P's
Product: Animation consulting service utilized by editors
Ability to reach larger, younger audiences through engaging and informative short films
Work with authors to pair top-notch, long-form journalism with animation
Unrivaled mobile access in addition to standard lap/desktop access
Price: Contract based à-la-carte or subscription pricing
Fixed price per film + bonus for breaking number of views benchmarks
Set price on a monthly basis for a predetermined number of films
Promotion: Top-to-bottom sales strategy
Anywhere & everywhere!
We can worry about a formal office once we have positive cash flow
Pitch service to large international news providers to build company name and gain interest from local news providers.
Convince news providers the service can raise young reader subscriptions
Placement/Distribution: Leverage existing channels...for now
P: Thrive off political instability
E: Susceptible to cyclical nature of economy
S: Saturated market, consumer choice
T: Streamline production process
G: Limiting factor = language
Produce content for existing agencies due to high barriers to news industry
Let agencies distribute films through their websites, apps, and social media
Next Media Animation
Any animation company or freelance animator
Independent News Sources
Low initial investment
High opportunity for growth