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Breaking Animations

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by

Michael Wilen

on 12 December 2014

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Transcript of Breaking Animations

BREAKING Animation is more than just an animation studio it is a storytelling device-it is a catalyst for social change.

The ultimate goal is to produce accurate, interesting and timely animations to inform people of the hard-hitting news as it happens.
Company Overview
Market Analysis
Marketing Strategy
Operations
Internal Animation at Media Outlets
: News Corporations can create their own animation departments rather than hiring us.
Risk Analysis
Financials
Initial: $500,000
Expansion: $1 million
Funding
One Year
Next Steps
The Competition
News agencies
Library research
Inputs
Technology
Labor
Hardware
PCs
Software
Adobe Creative Suite
Maya
3Ds Max
Final Cut
Logic
Distribution
Delivered to the client in a variety of methods
Throughput Times
Lag Periods
Length of Animation: Production Time
* per animator
Contract agreement to work initiation
Script final draft to storyboarding
Final board sequence to animation
Creating visual assets to animation
Final script draft to narration
Rendering to delivery
Operations Timeframe
Consumer Survey Results
Would you be willing to pay to gain access to better quality news content, including animated videos that complement journalists' articles?
How much would you be willing to pay?
Customers
Digital audience hits
164 million
in Aug 2014

8 out of 10
internet users access digital news

Mobile
access now exceeds
desk/laptop
access
Overall:
Primary Target: Newspapers seeking
18-34 year olds
Low readership:
21%
read daily news yesterday (compared to
55%
of 65+ age group
Most reached:
85%
of
24-35
year-olds reached by digital news content
Fastest growing: Women
18-24
accessing digital news up
34%
, mobile access up
204%
78%
of
24-35
year old
men
and
92%
of
24-35
year old
women
get news in digital form
What they want from digital content:
Better mobile access
More in depth content
Improved graphics/animation
The 4 P's
Product: Animation consulting service utilized by editors
Ability to reach larger, younger audiences through engaging and informative short films
Work with authors to pair top-notch, long-form journalism with animation
Unrivaled mobile access in addition to standard lap/desktop access
Price: Contract based à-la-carte or subscription pricing
Fixed price per film + bonus for breaking number of views benchmarks
Set price on a monthly basis for a predetermined number of films
Promotion: Top-to-bottom sales strategy
Location
Anywhere & everywhere!
We can worry about a formal office once we have positive cash flow
Pitch service to large international news providers to build company name and gain interest from local news providers.
Convince news providers the service can raise young reader subscriptions
Placement/Distribution: Leverage existing channels...for now
P: Thrive off political instability
E: Susceptible to cyclical nature of economy
S: Saturated market, consumer choice
T: Streamline production process
G: Limiting factor = language
Produce content for existing agencies due to high barriers to news industry
Let agencies distribute films through their websites, apps, and social media
Five Years
10 Years
Next Media Animation
Any animation company or freelance animator
Independent News Sources

Low initial investment
High opportunity for growth
Full transcript