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Aziza Pokun

on 6 January 2014

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3.1. Internal Analysis
Strong brand itself.
Benefits from L'Oreal company & being a part of it.
Excellent quality of products and services.
Successful leadership skills and the leading player in a niche market.
Table of SWOT Matrix
Table of contents
The Body Shop International PLC lays itself in a very hard standards but has exceptionally high rank of ambitious mission - devoting business to the pursuit of social and environmental change.
Body Shop companies have benefited a lot when a firm decides to implant itself in other countries.
New science and principles and risks need to be understood.
When it comes to such open discoveries, the company can gain enormously from the drawbacks as well as the benefits of the feedback, thus progressing performance in future.

4. PESTEL Analysis
Political situation in Guatemala is unstable - where the cosmetics companies source their Aloe Vera
Political situation in Peru is unstable - a country where it is a source of Brazil nut oil from the Amazon forest.
7. Focus of the Annual Report
Strong growth in sales and profits throughout the year.
2012-good year noted for L'Oreal many fronts.
Gain market share in Western Europe and in the US.
2004- The Body Shop launched "Stop Violence In The Home", a growing global campaign so that to increase awareness.
2006- The Body Shop International teamed up with the UNICEF to free children from violence and allowed them to raise their voice.
"The Body Shop At Home" businesses in the UK - a successful campaign raising awareness and giving funds to help local partners working to forbid domestics.
The UK and USA Program Center Grants program have been ensured to contribute to the charities and projects

1.1. Company Information
Formed in 1976 in UK by Anita Rod dick
Cosmetics shop and their own values
2400 stores in 61 countries
Bought and required by L'Oreal in 2006

3. Table of SWOT Matrix
1.1. Company information
2. Strategic Analysis
2.1. Mission Statement
2.2. Vision Statement
2.3. Core competencies
3. SWOT Analysis
3.1. Internal Analysis
3.2. External Analysis
4. PESTEL Analysis
5. Customers & Competitors
5.1. Micro-environmental Analysis [ Porter's 5 Forces]
5.2 Market Competition
6. Focus of the Annual report
7. A year in review
7.1 Conclusion
8. References

2. Strategic Analysis
2.1. Mission Statement
Natural and no animal-testing
Fight for human rights
Protect our planet
Support community trade
Stimulate self-esteem
2.2. Vision Statement
Encapsulate whole purposes and philosophies of the company, as well as to provide broad indications of direction."
( Greeley, G.E, 1989, p.147, The Body Shop's Vision Statement)

2.3. Core Competencies
Good quality product and low price of the Body Shop
Long time period branding history
Strong loyal customer support
3.2. External Analysis


Ageing population
Metrosexual factor (Growth in Men's skin care product).
Increase awareness of organic & eco-friendly product.
Number of online buyers is increasing.
3.1. Internal Analysis
No marketing or advertising department.
Paradox between the Body Shop value & L'Oreal image.
Products in mature or decreasing stage (Product life cycle).
Low level of trust from different stakeholders.
3.2. External Analysis
Strong competition
No environmental management is certified to an official standard.
unstable supplies of raw materials.
Suppliers are not required to adhere to ecological standards

The Body Shop is one of the fastest growing emerging economies in the world.
The Body Shop company - 3rd cosmetic market worldwide in 2010 with 15.6 billion USD sales.
Exchange rate. The fall of pound shows a high level of prices of ingredients and products that are imported.
Declined Banking institutions and economies shows difficult times forward for anybody who trade on high street.

Toxic chemicals are allowed.
This toxic known as acid in cosmetics can affect melanin count in skin.
Green packaging
sustainability of development tendency
Recycling/ by-products disposal.
Renewable sources.
Deforestation ( supply of palm oil Brazil nut oil from conserved areas in forests particularly).
Foreign investment
New chemical legislation in the EU.
Sale & marketing of animal-testes cosmetics products are banned throughout the EU.
High awareness for fair trade
High awareness for natural products or animal-testing
High awareness of men for their appearance ( Pointed out by Mintel's Men Toiletries, UK, March 2008)
Rising income revenue for households.
5. Customers and Competitors
5.1. Micro-Environmental
[Porter's 5 Forces]
3 types of competitors for Body Shop companies:
5.2. Market competition
1. Beauty cosmetics,
2. Bio cosmetics,
3. Professional cosmetics,
The Body Shop competitors are very innovative markets.
7.1. A year in Review

1. http://www.thebodyshop.com

2. The Body Shop by Clara Guimonneau

3. myweb.polyu.edu.hk/.misleung/3841/sample-marketing-plan.pdf.
(Marketing plan for The Body Shop)

4. www.scribd.com/doc/.10326152/1-the-BODY-SHOP-marketing-plan1.
(The BODY SHOP Marketing Plan)

5. book.google.mu/books?isbn/UNICEF Annual Report 2006.

6. thebodyshopfoundation.org/a-year-in-review-our-impact-report-for 2013

7. www.crueltyfreeInternational.org/Globalpledge.
Presented By:
Tasneem Pokun
Student No: M00422441
Full transcript