The reality of business ecosystems and why your targeting strategy is missing the mark(et)
February 28, 2018 at 9am PT / 12pm ET

When company leaders find that they’ve gained ground in an impacted marketplace, it’s a major challenge to establish that their solution to a problem is the best one out there. But what happens when you’re not just providing the smartest option—you’re serving up the only one? What do you do when your startup or service is cutting-edge and disruptive because you unearthed a problem people didn’t know they had?

Even when a business isn’t totally singular, leading companies rise to the top because they’re addressing more issues than the competition. But there are always going to be aspects of a problem that you seemingly can’t overcome. That’s where the collective power of your professional and personal ecosystem makes an undeniable difference to the success of your business.

On Wednesday February 28th, join Pamela Slim—marketing expert, award-winning author, speaker, and small business coach—for an introduction to ecosystem marketing.

You’ll discover:

  • Why the ecosystem marketing approach, which leverages the total power of a person’s or company’s network, is so effective in today’s markets
  • How to uncover previously untapped prospects, resources, and catalysts within your network
  • Why the way most businesses currently define their target customers (with demographics, roles, and industries) is not the most effective way to reach new people

You’ll also learn how Pam went from feeling like a corporate prisoner to solidifying her position as an independent, thriving entrepreneur—and how you can follow in her footsteps. The webinar starts at 9AM PST/ 12PM EST/ 5PM GMT, so register today!

Featured Speaker

Pamela Slim

Pamela Slim is an award-winning author, speaker, and small business coach. She spent the first 10 years running her business as a consultant to large corporations such as Hewlett-Packard, Charles Schwab, and Cisco Systems. In 2005, she started the Escape from Cubicle Nation blog, which led to coaching thousands of entrepreneurs, from martial art studios to software startups. Pam opened a national small business learning laboratory in Mesa, Arizona last year.