Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Transcript of Adidas
History of Adidas
Porters five forces
Conclusion The beginning
Adolf & Rudolf Dassler
1949 After the separation
The Brotherhood Mission
"To become the global leader in the sporting goods industry with brands built on a passion for sports and sporting lifestyle" Objectives
Target group External analysis Identity analysis 4 P's Brand elements Market trends Demographic environment
Social/cultural environment Competitive advantage Technologic innovation
Sub-brand Brand names
Logos & symbols
Slogan Confrontation matrix Environment
Meso / Macro
Shareholders Pestle Porters five forces Product
Width / length / depth
Diagnostic brand profile Promotion
Image analysis Marketing research
Flexible selling process and investment on I+D+I
Focus on casual wear, not only sportswear.
Create more flexible price system
Products in Europe should be tested before entering other markets.
Go more into globalization;
Invest into internet analytic of sales.