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Transcript of Adidas
History of Adidas
Porters five forces
Conclusion The beginning
Adolf & Rudolf Dassler
1949 After the separation
The Brotherhood Mission
"To become the global leader in the sporting goods industry with brands built on a passion for sports and sporting lifestyle" Objectives
Target group External analysis Identity analysis 4 P's Brand elements Market trends Demographic environment
Social/cultural environment Competitive advantage Technologic innovation
Sub-brand Brand names
Logos & symbols
Slogan Confrontation matrix Environment
Meso / Macro
Shareholders Pestle Porters five forces Product
Width / length / depth
Diagnostic brand profile Promotion
Image analysis Marketing research
Flexible selling process and investment on I+D+I
Focus on casual wear, not only sportswear.
Create more flexible price system
Products in Europe should be tested before entering other markets.
Go more into globalization;
Invest into internet analytic of sales.