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Transcript of Snapchat
Pros and Cons
Dropping Reggie Brown
Changed administrative passwords and cut off contact.
The name was changed to "Snapchat"
Snapchat Catches On...
App usage peaked during 9am - 3pm.
Gave students ability to pass notes without evidence.
Alternative to blocked Facebook on school computers.
Usage doubled over the holidays when students received newer and faster iPhones.
The History of Snapchat
Attended Stanford & lived in a fraternity house, Kappa Sigma.
Developed "Future Freshmen."
Reggie Brown's mistake sparked a new idea.
Reggie Brown, Bobby Murphy & Evan Spiegel
simple, quick messaging
sold a feeling of digital safety in a public world
elicits the attention of users, without asking for it
can engage with the brand
provides the audience with a call to action
can keep track of how many open their snaps
one and done
unable to be shared
people have the choice to follow or not
Clearly Defined Roles
Murphy - CTO
Brown- Chief Marketing Officer
Speigel - CEO
All part of a design class.
Website to Mobile.
The original name, Picaboo, named by Brown.
December '12: 2,241 users.
January '13: 20,000 users.
April '13: 100,000 users.
Does Snapchat create mutually beneficial relationships?
depends on the brand and the user
the user's response
New Orleans Saints
Does it add value?