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Student CM 380 Fear Appeals

Fear
by

Patrice Oppliger

on 10 October 2013

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Transcript of Student CM 380 Fear Appeals

Motivational Appeals
Fear
Guilt/Pity
Humor
Misc
Fear
Protection Motivation Theory
Threat:
severity
vulnerability
Drive Theory: more fear = more persuasion
Extended Parallel Process Model
Fear control vs.
Danger control
GROUP EXERCISE:
Using PMT design a message to persuade parents to work to prevent childhood obesity
Include all five stages of PMT and describe how you satisfied each stage.
1. severity of the threat
2. vulnerability to the threat
3. efficacy
4. self-efficacy
5. address the costs
Drive Theory: more fear = more persuasion
Curvilinear Model: moderate fear = more persuasion
Fear
Curvilinear Model:
Too much fear may encourage maladaptive strategies.
Protection Motivation Theory
Threat: create fear
Response: solution to reduce the danger
Protection Motivation Theory
Response:
efficacy
self-efficacy
cost
Make sure your group name and each group member's name that contributed to the exercise is listed on your paper.
Full transcript