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Arnold Series

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by

Justin Rattray

on 18 November 2013

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Transcript of Arnold Series

American Nutritional Supplement Company
Sold in over 120 Countries.
Available in over 10,000 retail stores in the U.S. alone
revenues will likely exceed 70 Million dollars
annually by the end of 2013
Founded in 2006
Arnold Schwarzenegger
We all know Arnie
5 consecutive Mr. universe titles
7 consecutive mr. olympia victories
Governor of california
famous hollywood actor
The Governator +
"I KNEW THEY WERE THE PERFECT PARTNERS TO START A LINE OF NUTRITIONAL SUPPLEMENTS AND CONTINUE PROMOTING FITNESS AROUND THE WORLD. THEIR PASSION FOR SPORTS NUTRITION AND SCIENCE FITS PERFECTLY WITH MY MISSION TO HELP EVERYONE DISCOVER THE BENEFITS OF HEALTH AND NUTRITION"
"I’M EXCITED TO PARTNER WITH MUSCLEPHARM® ON THE EXCLUSIVE ARNOLD SERIES AND DEVELOP THIS LINE OF NUTRITIONAL SUPPLEMENTS THAT NOT ONLY CARRY MY NAME BUT ALSO REPRESENT MY LIFELONG COMMITMENT TO FITNESS.”
How're we going to let everybody know that arnold is back?
What is vine?
6 second videos
highlights pop culture
ONe single vine has the potential to reach over 350,000 likes!
+
=
#
#BIG idea
+
#TALKARNOLDTOME
#TALKARNOLDTOME
:06 Second vine clip quoting old arnold lines to make arnold laugh
*MUST be quotes from old arnold movies
Top 5 Vines are selected by Arnold, then voted upon through Retweets and Revines through Twitter and Vine.

Details
Video with most likes and revines receives year supply of musclepharm 'arnold schwarzenegger series' bodybuilding supplements
Delivered by arnold himself and broadcast through vine!
TOp receive musclepharm gift baskets with products and promotional swag
4
Each entry enables users to receive digital coupons for off any purchase of Muscle Pharm Schwarzenegger Series products at participating GNC health stores.

20%
Create your #talkarnoldtome vine or vote for the best video at any gnc location and receive a free sweatband
Who are we targeting?
Young adults
exercise religiously
Single n' minglen'
Average HHI of 74k
Consumer Insights
Why do we know this will be successful?
5
vine videos are created every second
if every vine user only created one vine, that would amount to hours of video
2334
Arnold is famous for social media interaction!
How will we measure?
# Revines
# of Likes
# of Retweets
# of Shares
http://vinebox.co/tag/talkarnoldtome
Full transcript