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PRESENTED BY MISS GAN WINNY
PRESENTED BY MISS NOR ADIBAH
FEASIBILITY STUDY & MARKETING STRATEGIES
GROUP MEMBERS :
1. CHEW YI WEN BEE 110008
2. GAN WINNY BEE 110011
3. INTAN ZULAIKHA BTE MD HALID BEE 110013
4. NOR ADIBAH BTE MOHD ARIF BEE 110028
PROPOSED DEVELOPMENT AT JENJAROM : RETIREMENT VILLAGE
PRESENTED BY MISS CHEW YI WEN
DEVELOPMENT PROCESS &
PRESENTED BY MISS INTAN ZULAIKHA
INTRODUCTION OF SUBJECT PROPERTY
Lot 903 & 904, Mukim of Teluk Panglima Garang, District of Kuala Langat, State of Selangor
TERMS OF REFERENCE
We were instructed by Success Developer Sdn. Bhd. to propose development on Lot 903 & 904, Mukim of Teluk Panglima Garang, District of Kuala Langat, State of Selangor.
LOCATION OF SUBJECT PROPERTY
Located at Jalan Sungai Buaya, 42600 Jenjarom, Kuala Langat, Selangor.
Accessible via :
South Klang Valley Expressway (SKVE)
Lebuh Raya Shah Alam (KESAS)
Nearest town : Banting Town (10 KM due to south)
Lebuhraya Shah Alam (KESAS) :
Klang (23 km)
Shah Alam (34 km)
Kuala Lumpur city centre (48 km)
South Klang Valley Expressway (SKVE)
Puchong (33 km) due to north east
Sepang and Putrajaya located on the east of subject property.
Kuala Lumpur International Airport (KLIA) 33km away south.
PARTICULARS OF TITLE
DESCRIPTION OF SITE
Consists of two (2) lots, both are elongated in shape.
Currently used for oil palm plantation.
The total land area is 4.6791 hectares (11.5623 acres)
The physical terrain of the site is flat.
SWOT ANALYSIS FOR SITE SELECTION
Kuala Langat Local Plan 2020
Allowable density for residential zoning is 25 to 40 units per acre
Types of residential houses allowed on subject property are as follow :
A1 – Bungalow
A2 – Semi-detached house
A3 – Terraced house
A4 – Town house
A5 – Cluster house
A6 – Apartment
A7 – Condominium
A10 – Nursing home
Through OSC, planning permission application with submission of layout plan is sent to Planning Department, MDKL.
For Kuala Langat, the application fee for planning permission is RM50 per unit for first 100 units and RM40 per units for next 100 units.
• 100 units x RM50 = RM5,000
• 9 units x RM40 = RM360
Building plan is submitted to Building Department, MDKL. Road and drainage plan is submitted to Engineering Department, MDKL.
The application of planning permission also needs to get approvals from several technical departments.
MARKET STUDY - EXISTING SUPPLY
Jul - Sept 2014
Oct 2014 - Mar 2015
Apr 2014 - Jun 2015
Jul 2015 - Jun 2017
i. Land Purchase
Instruction has been given by Success Developer Sdn. Bhd. to identify a land which is not less than 10-acre for the proposed development of Retirement Village. After a suitable land has been identified, purchase of land is needed.
ii. Preparation of plans and development proposal report
Town planners - layout plans
Property consultants - proposed development report.
iii. Concurrent application for proposal development (through OSC)
Conversion - agriculture land to residential
Section 124A of National Land Code, simultaneous application for subdivision and variation of conditions, restrictions and categories of land use.
Through OSC, the submission of conversion and subdivision will be submitted to Land Department Kuala Langat District Land Office for approval.
For Kuala Langat, land that is less than 10 hectares, the subdivision fees are RM120 for each ownership.
109 units x RM120 = RM13,080
iv. Application of Advertising and Sales Permit
Advertises and sells to the buyers.
v. Marketing and Construction
Marketing is important to attract more buyers. At the same time, construction is carried out during this two-year period too.
vi. CCC and Delivery of Vacant Possession
After obtaining Certificate of Completion and Compliance (CCC), property transfer from developer to buyer can be done.
For conversion premium, the valuation is done by Valuation Department and the percentage varies from one state to another state.
In Selangor, the conversion of premium is calculated as below :
=15% ×market value of the land after approval
=15% ×market value of residential land
=15% ×(RM8 psf ×503,654 sq.ft.)
MARKET STUDY - DEMAND
AGING POPULATION IN MALAYSIA
Born between year 1946 and 1964
In 2014, these ‘baby boomers’ are now aged from 50 to 68
BABY BOOMERS' BEHAVIOURS
They are healthier and more energetic, and they expect to have a longer period for healthy, active and productive life than any previous generation.
Most important, they do not experience themselves as “seniors.”
Most of them own properties (Financial Independent)
MALAYSIA MY SECOND HOME (MM2H)
Offers foreigners from overseas a ten year renewable visa and various other MM2H privileges.
Malaysia is ranked as the third best country to retire in after Ecuador and Panama by InternationalLiving.com’s annual Global Retirement Index 2014.
Sri Seronok Retirement Village
Green Leaf Retirement Resort
Green Acres Retirement Village
“Arzene is not a Home but a Lifestyle”.
Arzene Retirement Village
‘Arzene’ is a name sounding like "serene, "zen" or "zenith" that suggests quiet confidence.
GREEN RETIREMENT VILLAGE
Retirement residence which has a community centre inside that provides group activities.
For the green concept, we have provided a lot of green area in the proposed retirement village. The residents can enjoy the beauty of the greens when they stay in our retirement village.
TYPES OF HOUSES
(Single storey terraced house)
(Single storey semi-detached house)
(Single storey detached house)
ELDER-FRIENDLY FACILITIES IN EACH HOUSE
• A Social Recreation Centre / club house
• A doctor to visit the clubhouse regularly
• Disabled-friendly infrastructure and purpose built interiors
• Own standby vans for emergency cases
• Own vans or buses to go out for shopping trip or hospitals
Services provided on a pay as you go basis
• Meal preparation
• Laundry and housekeeping
• Routine medical check-up and follow-up
• Transportation to nearby locations or routine shopping trips
FACILITIES & FEATURES IN RETIREMENT VILLAGE
FACTORS OF ATTRACTIONS
Fo Guang Shan Dong Zen Temple
Accessibility to our retirement village
Klang Valley 2
All house units in our proposed Retirement Village will be sold to the public.
Since this is a Retirement Village, the buyers have to be 55 years old and above, fully retired or partially retired.
The price of the house units are as follow :
a) Single storey terraced house
: RM 215,000 per unit for intermediate lot
: RM 220,000 per unit for end lot
: RM 250,000 per unit for corner lot
b) Single storey semi-detached house : RM 280,000 per unit
c) Single storey detached house : RM 350,000 per unit
A policy also will be imposed on buyers, which the next of kin of the buyers have to sell back the house to developer at market price after the owner / owners have passed away.
MARKETING MIX (4 P's)
Stay away from busy city, traffic congestion and hectic lifestyle as well as pollutions
Affordable market price.
Target purchasers are retirees (fully retired or partially retired) and and those who are going to retire soon
Advertisements in newspaper, radio, television and magazines.
Promotion through internet such as Facebook and websites