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Transcript of Researching
One of the most important skills to develop as a journalist is to know the most sufficient way to research a news story
What Are News Sources?
They are prepared by professional public relations officers with an understanding of the needs of the media
Larger organisations go so far to provide recorded items in the form of video and audio news releases
Provide useful contact names
It's a key tool! consists of events, press conferences, reminders, contacts
Fire service, police, and ambulance, all provide info about incidents
Some have their own press office
May save your time
Develop some credibility with politicians and officials.
Politicians at all levels are usually more than willing to speak, this keeps them in the 'public eye'.
These organisations may offer updates on the state of the industry from surveys they carry out
Useful when a comment is needed in the light of any changes
Not very fertile news source though!
Technological developments amazingly reduced the time it takes to research a story
Specialised databases for news!
verifies web info
how to trace sources online
job vacancies in press
Include most media sectors, magazines, ads, TV programs etc.
Nothing's more valuable than an up-to-date contacts book! It's a journalist's most prized possession
Face to Face
Well, it isn't an easy job!
Is it a STORY?
Who do I need to talk to?
Be realistic about your deadlines
Make sure you communicate clearly with your editor
always find another way round
Go and knock on the door
That's it :)
The mass media is stunningly successful in telling us what to think about
The media's coverage of a story..
The extent to which the audience believes it's important
Does the media agenda set the public agenda or vise versa???
What do you think?Is that true?