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ExxonMobile Buzz

Strategic Concept
by

Lucy Setian

on 21 December 2010

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Transcript of ExxonMobile Buzz

Communicate and Engage COMMUNITY BLOGGING PLATFORM
inside and outside together transperancy
visibility
from the kitchen: understanding of the work of the core teams
relationship with customers and partners
fast feedback and solution management via direct contact
exploring of innovations
feeling of empowerment
social media, rich multimedia content
Critical tank of solutions page: - to + Educate and Prove: The Interactive lab science/game/encyclopedia – research and general hot topics orientated content The Resource Center: Learn and Explore Existing content on the website The Resource Center Our Sustainable Projects Click on the highlighted country to explore the project and the facilities http://www.delta.com.tw/csr/greenmap/e-c2_22_01.htm http://apps.forskning.se/InfactPlaneten/index.html?lang=eng Series of webinars for
industry leadership in
sustainability Example for content from
the Outlook for Energy -
A View to 2030 Resources distribution according to the priority Innovative approach for environmental advocacy, positive image positioning
and awareness raising The interactive knowledge toolkit
Full transcript