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Re-assessment of the Cool Japan Strategy
Transcript of Re-assessment of the Cool Japan Strategy
Lack of an Integrated
Towards a new strategy
for Cool Japan
Lack of Resources
ーRe-assessment of the "cool Japan" Strategy
Tomoka Uozumi, Momori Ura, Yosuke Okada, Soyolmaa Otgonbayar, Sayaka Kuge, Kanako Kuboyama, Umihiko Kokubo, Keita Shimoe,
Shinji Sugiyama, Yuki Takahashi, Momo Tsukiji, Honomi Homma,
Erika Matsui, Haruna Yamazaki
We have ignored
potential market in Asia
"the collective efforts of exporting Japanese culture regarded as "Cool" in foreign countries"
definition by METI
Cool Japan is
a source of "Soft Power"
"the ability to affect
others to obtain the
outcomes one want
Soft Power is...
Why Japan should
promote Soft Power?
1. Weak in Military Power
2. Japan can get higher
Misunderstanding the of target
we failed to win hearts and minds of Asian
New Middle class
New Cool Japan is
based on a real life
culture and spirit
provide Local employment
and economic benefit