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Organize for Impact: Startup Success for Food Co-ops
Transcript of Organize for Impact: Startup Success for Food Co-ops
Organize for Impact
What you really want
The Four Cornerstones
easier said then done
Articulates your vision
...beyond the bubble
Your community owned food co-op!
get what you want by knowing what you want
Hiring an outreach coordinator
...and try not to
Outreach doesn't equal spokesperson
> Remember "we"
desire to do it all
That means you Ms. Founders Syndrome
act in fear
fundraise for her/his own salary
Select one direct supervisor
Regular check ins
Provide office space
Agree on job description
strive to speak with one voice
Website & Social Media
PR & Communications
Outreach builds capacity and diversity. Progress inspires people to join you.
An outreach coordinators'
consistency and follow through
create urgency and build momentum.
They pay for themselves and lay a strong foundation for member loan campaigns.
Paid staff develop effective processes, plans and tools to grow more effective and accountable board members, volunteers, and even members.
up and running!
What to look for
You, too, can inspire a rollerblading carrot!
July 9, 2013 at 4:30pm
Personal brand vs. Co-op brand
Happy people, happy bikes
What is fundraising?
Iron law of organizing
Never do for someone else what s/he can do for her/himself.
Role of the Organizer
Identify and recruit the people needed to do the work of starting the co-op
Give them the tools they need to be successful
Keep them working together effectively
Don't forget existing co-ops and
your fellow startup friends.
The co-op difference means
you're never alone.
Know why and your audience(s)
Set goals with deadlines
Plan it, Test it, Evaluate it
Wrong event or wrong tactics?
Systematize it (or get rid of it)
Use traditional and new media
Go deep and broad (avoid the middle)
Go to where the people are (other peoples' networks)