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Building Your Personal Brand


Adrienne Wallace

on 21 May 2018

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Transcript of Building Your Personal Brand

Personal Brand
Building Your Personal Brand
So...you want a job. So does everyone else.
Use Social Media to Advance Your Brand
The process by which individuals differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with a consistent message and image to achieve a specific goal.

Be Authentic
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
- Tom Peterson, Fast Company
Why it was inevitable
You have to constantly sell your ideas to parents, friends, professors and now potential bosses, to make things happen in your life. You have to convince them to take action.

Always being judged (umm..your online profile is ALWAYS up)
3 Laws of Personal Branding
Be Transparent
Be Visible
The Benefits
Hopefully a job
Job perks
Life Perks
7-Points to Bootstrapping Your Brand
Stop planning and start doing.
Position yourself against the brand leader.
Be freakishly persistent.
Associate with winners.
Do favors for free.
Be a connector, establish a strong peer group.
Partner and work with bigger brands (people or companies).
The Person You Are = Your Brand
Be found
Be personable
Be credible
It used to be: It’s not what you know, but who you know
Then it became: It’s not who you know, but who knows you
But I believe: It’s not who knows you, but who’s willing to help you
Leadership: the art of getting someone else to do something you want done because he wants to do it.
- Dwight D. Eisenhower

Are you getting noticed?
How do you get noticed?
Projecting the right image
What’s your message – is it clear?
Sifting the clutter
Create a following
Stand out

Sources: Seth Godin and www.personalbrandingblog.com, Fast Company

The only way to beat the odds and the competition is to actively market yourself
Personal Brand & Your Job Search
(aka don't be stupid)
Don't assume, do due diligence
Don’t try to hide unpleasant truths. Do explain things that need explaining before you’re asked.
Don’t mislead. Do manage what they will find out about you.
Let people see you.
Did you know?
20% of recruiters use Facebook
20% of recruiters use Twitter
97% of recruiters use LinkedIn
Full transcript