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by

Shirley Lin

on 15 July 2014

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Transcript of Facebook

10 Staggering Facts About Facebook
That's 1 in every 13 people one the earth
Basic Facts about Facebook
Annual Revenue by Year
How does Facebook make money?
Social Overload
$872 Million
Proportion of first-quarter 2012 revenue came from advertising.
$186 Million
First-quarter 2012 Non-advertising revenue came from selling credits from game.
Facebook is Not Such a Good Thing for Those with
Low Self-Esteem
Extent of usage

Number of friends

Subjective social support norms

Type of relationship(online-only vs offline friends)
Social Overload
They feel safe making personal disclosures on Facebook
But they may not be helping themselves
WHY?
10 Staggering Facts About Facebook
What are they paying for?
Extent of usage

Number of friends

Subjective social support norms

Type of relationship(online-only vs offline friends)
Social Overload
82%
1B
4B
8B
$272M
$777M
$1.97B
3.71B
5.09B
$7.8B
2008
2009
2010
2011
2012
2013
10
years
Found in February 4th
6818
employees
1,230,000,000
Active
Monthly
Users
Mingching Huang/Yuchia Lin
56%
44%
80%
Friend Requests
are accepted
PSYCHOLOGY
Nofication Abuse
Facebook
Envy/
Depression
Positive yet unrepresentative highlights of their peers
Rage
Self-loathing
Inferiority
Insecurity
Pessimism
Envy on Facebook:
A Hidden Threat to Users’ Life Satisfaction?
Vacation
Socializing
Facebook is not such a good thing
for those with low self-esteem
People with low self-esteem tend to
have more negative posts
People with low self-esteem tend to have more negative posts
They feel safe making personal disclosures on Facebook
But they may not be helping themselves
WHY?
Social Overload
Extent of usage
Number of friends
Type of relationship
online-only vs offline friends
Social isolation
Resentment
Fear of missing social information
Fear of offending contacts
Guilt from rejecting user requests
The pressure from other Facebook users
Bullying
Badmouthing
Harassment
Vilification
Criminalization
Facebook
Addiction Disorder
Mental illness centered around a dependency
on social networks
Unable to control their tendency to be logged in
Symptoms
SNEAKING for long periods of time

Attempts to control their addiction by changing social networks
A strong anticipation to seeing what
everyone is doing

Logging onto Facebook randomly while
in the middle of something else

Deleting wall posts and updates
0.06%
Clicking Rate
Facebook ads
don't need to
be clicked on
to be effective.
Clicks don’t matter
iPhone _
Best deal only
in Best Buy
iPhone 6
60% off
They just need to
make you
buy certain products
instead of others
Narcissism Linked to Frequent
Facebook and Twitter Use
Conclusion
Facebook use does influence our
psychological well-being.

Facebook is not the problem.
It’s the symptom.
Take Away
1. Are you willing to give out your personal information for Facebook to generate the suitable ads for you?

2. What's your opinion on Facebook addiction? Do you think it's serious enough to cause interpersonal communication problem?

3. What are other issues that are related to Facebook or other social media you think it's important?
Full transcript