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Transcript of Food Truck®
Why Picking Us ?
BUSINESS PLAN STRUCTURE
Creation of the burger
Find us on the road :
Facebook - Tweeter
Revise our products
Change sales places
Financial and Economic Budgets
Quality of the food
Low salaries expenses
No facilities (rent)
Street Food => Bad connotation in France
Out of the office service significantly increasing
More and more people take lunch outside
The project allow us to react quickly
Easy to expend
Analysis of the environment
: Area too much competitive
: Potential sales zone
Statut's Business : SARL
It is not necessary to have a license or a specific qualification to open a restaurant
Specific training in food hygiene is imposed (14h)
Must apply for "la carte d’ambulant" from the Chamber of Commerce and Industry (CCI)
It is necessary to seek permission to install on the public domain to the authority responsible for the location (city / province)
We must declare the restaurant business at the Centre for Business Formalities
Special partnership with companies :
1st month : Bought a menu, win a coffee
Who are our CUSTOMERS ?
People between 18 and 45 years old, who want to eat quickly for lunch next to their workplace
What's the NEED ?
Eat quickly for lunch next to workplaces, universities, etc...
Associate the notion of quality food
with the concept of fast food
€ 7/8 per burger € 10 per menu
Truck (movable) next to public markets, companies' parking...
On the web (Facebook...), Events,...
A food mobile truck who sales gourmet burgers, salads, sodas, cakes...
Cell length (in mm)
3800 or 4200
Interior Height (mm)
Gross weight (kg)
French fries or salad
Drink (soda or water)
Thank you for your attention
Reach our target
How we communicate
Division by category of number of establishments in France in 2011
Website € 2.000
Smartphone App € 2.000
Flyers € 808
Radio Advert € 5.000
Truck decoration € 150
Total € 9.958
Mobile extension of the website
Allow people to know where we are in real time
To communicate directly with our target
500 each day during 40 days
In strategic places
Mediatization of the business
6 times a days during 15 days
Make an attractive and a recognizable design
Supply of provisions