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Food Truck®

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by

Mathieu GILLET

on 25 November 2015

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Transcript of Food Truck®

Finally
Why Picking Us ?
Our project
BUSINESS PLAN STRUCTURE
SWOT ANALYSIS
Human Resources
Chef

Creation of the burger
Cooking
Service

Communication
Find us on the road :

Facebook - Tweeter
Differentiation
Quality
Convenience
Contingency
Revise our products
More communication
Change sales places
Financial and Economic Budgets
S
W
O
T
Mobility
Quality of the food
Low salaries expenses
No facilities (rent)
Street Food => Bad connotation in France
Eat standing
Out of the office service significantly increasing
More and more people take lunch outside
Many competitors
The project allow us to react quickly
High margin
Large market
Profitable
Easy to expend
Analysis of the environment
O
: Area too much competitive
O
: Potential sales zone
Legislation
Statut's Business : SARL

It is not necessary to have a license or a specific qualification to open a restaurant

Specific training in food hygiene is imposed (14h)

Must apply for "la carte d’ambulant" from the Chamber of Commerce and Industry (CCI)

It is necessary to seek permission to install on the public domain to the authority responsible for the location (city / province)

We must declare the restaurant business at the Centre for Business Formalities
Our offer
Gourmet burgers
Sale without
permission in
France is
€15,000
fine
Special partnership with companies :

1st month : Bought a menu, win a coffee
Who are our CUSTOMERS ?

People between 18 and 45 years old, who want to eat quickly for lunch next to their workplace
What's the NEED ?

Eat quickly for lunch next to workplaces, universities, etc...
Associate the notion of quality food
with the concept of fast food
Customers
&
Needs

€ 7/8 per burger € 10 per menu
Place


-
Truck (movable) next to public markets, companies' parking...

Promotion

-
On the web (Facebook...), Events,...
4 P
Product

-
A food mobile truck who sales gourmet burgers, salads, sodas, cakes...
Specifications :

Cell length (in mm)
3800 or 4200

Width (mm)
2200

Interior Height (mm)
2100

Gross weight (kg)
3500


Menus :

Burger
+
French fries or salad
+
Drink (soda or water)


Thank you for your attention
Reach our target

Truck's decoration
How we communicate
Smartphone App
Radio Advert
Flyers
Website :
FoodtruckToulouse.com
Division by category of number of establishments in France in 2011
Communication Costs
Website € 2.000
Smartphone App € 2.000
Flyers € 808
Radio Advert € 5.000
Truck decoration € 150

Total € 9.958
Mobile extension of the website
Allow people to know where we are in real time
To communicate directly with our target
500 each day during 40 days
In strategic places
Mediatization of the business
6 times a days during 15 days
15 sec./advert
80.000 listeners/day
Make an attractive and a recognizable design
Planning
Menus
About us
Contact
Feed Back
Assistant

Supply of provisions
Sell
Cashing

Our Team
Any questions
Full transcript