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DOYOUSHOE - ShoeBloxx Pitch

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by

Nurali Rahman

on 27 January 2015

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Transcript of DOYOUSHOE - ShoeBloxx Pitch

CUSTOMER SEGMENT
DO
YOU
SHOE
THE SOLUTION
FUNDING REQUEST
ACTIVITIES
TORN EASILY
EXPENSIVE BRANDS
DO
YOU
SHOE
Enterprise
Nurali Rahman
(Founder)
Nur Hajar
(Co-Founder)
Syamsul Kamal
(Co-Founder)
Design, Manufacture, Sell
Trendy Multi-Purpose Detachable Footwear
Targeting Collage Students & Young Adults
Creativity and Individual Style & Taste
THE IDEA
WHY DOES THIS MATTER?
Total Addressable Market
Global footwear market by 2015.
$195billion

- research from 'Global Industry Analysts'
GenY / Millennials :
(14 - 28 years)
Adapt quickly
to new technology & trends
Thrives on
interactivity
&
connectivity
Rebellious &
Experimental
Spreads information fastest (
viral
)
Target Customer Profile
There are
28Million
people in Malaysia.
60%
of those are between
14-25
years of age.
We can reach
30%
of that market.
Average spending
RM160/year
(2 X RM79)

Addressable Market: 28M*60%*65% =
3.6M
Potential Market Value : 3.6M*RM80 =
RM288M
What's the industry like?
INCREASE BUYER UTILITY
KEY PARTNERS
MORE DESIGN CHOICE
BUY BY 'PARTS'
SPACE SAVING
EASY MAINTENANCE
MACHINE WASHABLE
REDUCES WEAR & TARE
AFFORDABILITY
IOT ENABLED SHELL*
3D PRINT READY*
'BY ACTIVITY' PARTS
INCREASE CREATIVITY
CREATES BUSINESS OPPORTUNITY
"Revolutionizing & Democratizing Footwear..."
NOT TO TASTE
CAN ONLY BY 'PAIRS'
"Almost all of the shoes selling in the market can only be bought in pairs and its a pain for us designers..."
Called "
ShoeBloxx
", it is a innovative patented system, that solve common problems associated with a single bonded shoe technique.
"We accept the reality of the world that we are presented, as it is presented... and seldom ask the question WHY?"
Ability to (Mix & Match) parts according to color and design.
Individual Style
Converting users to designers selling their creative designs on the platform to other users.
Online Designer Platform
Malaysia’s footwear export
$200 million

Domestic market
$100 million

Source : www.worldfootwear.com
THE REVENUE MODEL
RM79/pair
30 000 pairs
First Year Target
Product Price (avg)
RM2.37mil
Estimated Sales
Cost per Pair
RM50
-
RM2.37mil
Estimated Sales
=
RM870 000.00
1st Year Profit
x
=
Urshuz - (urshuzs.com)
Skins Footwear - (skinsfootwear.ca)
Nat2U - (nat-2.eu)
Nike - ('Studio Warp' ballet shoes)
OUR ADVANTAGE
THE COMPETITION
STARTUP TRACK
Sell 'By Parts'
Prosumer
NIche Market Segment
Product Diversity
Sales estimation based on average sales of basic range shoe and not including parts which are soled separately.
1st year profit estimation based on a 12 month cycle of product manufacturing and operations.
DETAILS
GOALS
BUDGET
MARKETING/SALES
R&D
OPEX / CAPEX
PATENTING
Advertising Online/Offline.
Purchase of
high end 3D printer & Develop custom mold
Optimizing Manufacturing & fulfillment operation processes.
Rapid prototyping of
patent system
and testing.
130%
increase in website traffic.
140%
increase efficiency in development time and cost
80%
increase in product Manufacturing and fulfillment
To produce
3

additional patent
design and
6
types of custom outsoles
RM490,000.00
RM120,000.00
RM740,000.00
RM150,000.00
TOTAL FUNDING REQUEST = RM1,500,000.00
doyoushoe.com/businessplan.pdf
doyoushoe.com/businessplan.pdf
3.6M
16.8M
28M
DO
YOU
SHOE

"Realizing Dreams, One Sole At A Time..."
Ability to be creative and create your own design
on the shoe (upper part)
Creativity Enabler
MVP
$
MAKE
MONEY
MAKE
DESIGNS
MAKE
TRIBES
$
$
+
=
thefuture@do
you
shoe.com
EMAIL:
Full transcript