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Desherra Nwanguma

on 29 April 2014

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Transcript of Amazon

In Conclusion
Amazon Inc. is a pioneer in e-Commerce and is well positioned at the top of the online retail market as a result of smart long-term investments, dynamic leadership and customer reputability.

"The customer's needs come first in every
business decision we make" -Amazon

Foundation of Amazon Inc.
CEO wanted a name that was both exotic and different to match his ideals for the company.
Amazon river--one of the largest most exotic rivers in the world.
Amazon would appear at the top when listed alphabetically.
A to Z with a smile.

Mission Statement
Corporate Mission:

“to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices”

Amazon's Strategy
Ability to transform and make smart leadership decisions.
Expansion beyond books
Development of products (Kindle, e-reader, e-books)
Primary focus on the customer
Innovation and continuous growth
Amazon redefined its online marketplace to grow its core and provide easily shippable consumer goods.
Amazon’s Competitive Advantage/Strategies
"One-Click" Technology
Selling through Kindle/Amazon Store
Anticipatory Delivery
Amazon App Store
Amazon’s Under the Tent Strategy
Amazon Inc.
Sell more at a lower cost, while cut operational costs
Earn customer's trust
Reduce environmental impact
Business Model Innovation (BMI)
1. Eliminate
2. Raise
3. Create
4. Reduce
Amazon eliminated the traditional retail distribution channel and developed direct relationships with suppliers.
Amazon built the next generation online shopping platform, which transformed the dynamics of how consumers shop.
Amazon Web Service makes web-scale cloud computing cheaper and more accessible. It is an entirely new business model that created an advantage
Amazon elected to reduce its short-term profitability in order to capture the massive market share and scale that will allow them to drive down costs and increase profitability in the future.
Market Performance
Amazon generated $74.5 billion in 2013 with a net income of $274 million

49th on
Fortune 500
in 2013
7th most innovative company by
33rd in the world for most valuable brands by

Stock Price: In March 2004 it was
and in March 2014 it was

Focus is on customers, long-term goals, and growth
Since 2011, Amazon has spent over $1.7 billion on acquisitions
Increased long-term debt: By issuing unsecured senior notes
$255 million - 2011
$3.08 billion - 2012
$3.19 billion – 2013
Debt to equity ratio: 2.23 to 3.12 from 2011 to 2012
Other long-term liabilities from 2012 to 2013
Construction: $87 million to $385
Capital lease obligations: $737 million to $1.4 billion
Financing lease obligations: $9 million to $555 million
Amazon Stock Price 2004-2014
Financial Structure & Debt Load
Business Career
Fun Facts
Jeff Bezos
Task Environment
Organizational Design
North America and International Retail
Seller Services
E-Commerce Platform
Worldwide Operations and Customer Service
Amazon Web Services
Finance and Administration
Human Resources

The Amazon direct-to-buyer sales approach is no different from any online retailer but the range of products which it offers and the embedded marketing techniques which are focused on providing a personalized online shopping experience is what makes it the best e-Commerce web site ever.
Technology Infrastructure
Amazon's e-Commerce
Amazon Web Services/Associates
Multi-level e-Commerce
Amazon Marketplace
Amazon z-shops
Amazon Auctions
Amazon Advantage
Amazon Services
CEO & Founder of Amazon Inc.
Graduated with Computer Science degree from Princeton.
Left his position as VP of a major Wall Street firm to get in on the internet business boom. 2300% e-Commerce growth anticipated.
Sold to all 50 states and 45+ countries in the first 2 months.
1994- Created "Cadabra" as an online bookseller out of his garage with a "regret minimization framework"
1995- Renamed to Amazon.com, with a new focus on selling products including DVDs, CDs, MP3s.
Within 2 months, Amazon's sales were up to $20,000/week.
Jeff Bezos is currently the 18th richest person in the world with a $81,840/yr salary.
Corporate Structure
Horizontal (Flat)
Corporate Structure
More efficient
Employee empowerment
Better Customer Service
"Bar Raiser"
Crucial role in Amazon's hiring process
Made up of managers that:
Have a history of asking tough questions
Reputation for identifying successful employees
Completely voluntary
Typically 10 candidates a week
2-3 hours per interview
No extra pay
Currently estimated that there are several hundred Bar Raisers
Amazon ‘Under Tent’ Strategy (with P&G)
Amazon’s Competitive and Cost Advantages:
1. CPG products from P&G are always ‘in-stock’, lower inventory costs
2. Reduce Warehousing cost for bulky CPG items, sharing of warehouse resources.
3. Price Competitive Advantage and Shipping vs. the traditional retailers.

P&G’s Competitive and Cost Advantages:
1. Huge savings on transportation costs to Amazon's Fulfillment Centers.
2. Access to trend analysis and other related information from Amazon – the e-Commerce leader.
Low prices and easy, low cost, hassle-free shipping and returns
Full transcript