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What is Magento? (and why is it so cool?)

Presented many times over the years, last time at Meet Magento Netherlands on May 21st 2014
by

Guido Jansen

on 16 November 2015

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Transcript of What is Magento? (and why is it so cool?)

Lets Connect!
you can find me as:
@guido
December
.............2001............./............2002............./............2003............./............2004............./............2005............./............2006............./............2007............./............2008............./............2009............./............2010............/............2011............/............2012............/............2013............/............2014............/............2015............
July
- First European Event: Meet Magento - The Netherlands
- Kick-off European Tour
January
May
May
Meet Magento - The Netherlands
Meet Magento - The Netherlands
WHY ARE WE STILL USING THIS osC CRAP?!!?!
Hmmm, no, we cannot do that with osCommerce.
No it doesn t do that... No, that neither....
1.0
August
First public Magento Beta release: 0.6
January
Magento 0.7
October
Magento 0.8
First Dutch translation efforts
March
June
60 translations (in progress)
December
Magento 1.3
March
Varien becomes Magento Inc.
June
February
Magento 1.4
April
2.0
April
$22.5 Million funding
March
December 5th
the idea is born...
T-Mobile owns the Magenta color...
September
First Dutch partner
- First mobile theme
- First Dutch Magento shop
Free & Paid extensions
3rd party integrations
"There's an app for that"
80+ specific Dutch extensions
1700+ 3rd party
extension developers
Complementary services (Dutch)
(Dutch) Payment Extensions
Be at the Core of all e-commerce
Enabling the Worldwide e-commerce Ecosystem
Roy Rubin
Yoav Kutner,
Competition
Cost
Functionality & ability to customize
Introductions
Who am I?
Some stats
Q2 2014
Magento Answers
Knowledge Base
Forum
Magento Inc.
Documentations
Webinars/ screencasts
Partners
Training
3rd party
twitter.com/ask_magento
Community
Commercial
OSL 3.0
-as is-
Basic features
Commercial License + Costs
Waranties & Indemnification
Support
Extra features
Solution Providers @ #MM14NL
Products & Services
Similarities
Differences
Magento Core Features
Webservices API
Open Source Development Model
Magento Ecosystem incl. Magento Connect
_____________________________________________
General information
Magento
Backend
Demo

Magento Projects
Functional Design
Technical Design
Visual Design
Implementation
Templating
Custom functionality
Custom integrations
Projectmanagement
Training
Costs
Before live
After live
License
Hosting
PSP
Fulfillment
Updates
Tech Support
Customer support
Marketing
Optimization
Unique visitors / month
Orders / month
Turnover
Shop Management FTE

Implementation time
Implementation cost
Hosting cost
License cost
> 1.000
> 100
> € 100.000
0.5 - 2.0

6-8 weeks
€10,000-€35,000
€150 - €300
nvt
> 50.000
> 500
> € 1.000.000
> 5.0

14-16 weeks
> €50,000
€600 - €2,000
$15,550.-
_____________________________
Numbers from average Magento projects
Note:
Artikelen
Vacatures
Events
Bedrijvenoverzicht
Showcase
Multi
Website
Store
Domain
Language
Currency
Channel
Marketing Promotions and Tools
Analytics and Reporting
S arch En ine ptimizati n
Site Management
Catalog Management
Catalog & Product Browsing
International Support
Checkout
Shipping
Payment
Customer Accounts
Order Management
All Community features + ...
Who should start with Magento?*
Community versus Enterprise
_____________________________________________
___________________________
_________________________
small
< 15K
none
little
< 100k
company
start budget
webteam
experience
turnover
medium/large
10-100K
dedicated
medium/high
> 100k
Performance
What's Magento NOT?
ERP
CRM
CMS
Mailingtool
BI
Holy Grail
What makes Magento ?
Open Source Development Model
Low Development Cost
Feature Rich
Extendability
Ecosystem
December
We use osCommerce! Great stuff!
We are realy getting the hang of
this open source coding!
Cool! Multi-language!!!
What is Magento?
e-commerce platform
Where does it come from?
Basics
Yearly Dutch Magento event
500+ visitors
35+ sessions
meet-magento.nl
dutchento.org
twitter.com/dutchento
Popular extensions
Blog
PSP
Shipping
Templates
Language packs
Mobile
Checkout
Admin tools
Affiliates
Next...
Magento.com
documentation
webinars & screencasts
Meet Magento events
LinkedIn groups
official Magento Training
(e)books
Visit the #MM14NL stands!
Q&A
Is ......... possible with Magento?
How is Magento going to help me with .....?
Which Magento company fits my profile?
Which version should I use?
the number one e-commerce system
Do
Don't
Website
LinkedIn
Group discussions
Website evaluations
Online
One backend, multiple shops
API
A/B/MVT
Batch import/export
Several product types
Call-center order creation
Split fulfillment
Layered navigation
Product comparison
Product reviews
Multiple images
Multi lingual
Multi (automated) currency
Repeat orders
Recently ordered
Order tracking
Support for most Payment Providers
One-page checkout
Guest checkout
Multiple addresses per order
Multiple shipments per order
Free shipping with rules
Coupons
(very) flexible pricing rules
Google sitemap
URL rewrites
Meta information
Google Analytics integration
Many reports
Pitfalls
Underestimating the project
No Magento experience -> delay, bad product
Lack of functional design -> delay, more overhead
Expecting everything is cheap and easy because of 'open source'
Using lot's of extensions
Frontend design

Hosting environment

Magento configuration
9 Tips
Maintain upgradeability (don't touch the core!)
Use proper hosting
Don't use Magento as a CRM/ERP/E-mailmarketing/BI tool
Use a default template as base instead of working from scratch
Use Timeboxing instead of Fixed Price
Don't wait with release untill it's perfect, start learning!
Use extensions for inspiration, but build your own.
Build your Magento network
Consult with the Magento experts here at #MM14NL
Product types
Simple
Virtual
Downloadable
Grouped
Bundle
Configurable
Bonus: Psychology in e-commmerce
Persuasion Techniques*
Reciprocity
Commitment and Consistency
Social Proof
Authority
Liking
Scarcity
* The six mentioned here are the six "Weapons of influence" from Robert Cialdini
More? gxjansen.com
Testing tools
9000+ extensions
Note: extension quality
*in my opinion, on average
(B2C)
Februari
June
eBay buys 100% Magento shares
Open Software License (OSL 3.0)
Reciprocal/ copyleft
Derivative Works must themselves be licensed under OSL 3.0
Far simpler and less confusing than GPL license
Google Search Volume
one company will never need more than one Magento installation
New
These numbers show what we -on average- encounter in daily practice.
Do not look at it the other way around!
For example: if you have > 6.0 FTE, this does not mean in any way you cannot work with Community or Professional Edition...
Magento Pricelist
as of Q2 2014
1 Year

Add'l Prod License - 1 Year

Add'l Non-Prod License - 1 Year

Peak Demand Server - 1 Year
$17,900

$13,780

$4.120

$6.876
App Activation

Monthly App Subscribtion
Yearly App Subscribtion

App Re-submission
Source code submission
$799

$69
$699

$100
$6,995
August
Magento CE 1.6, EE 1.11
http://gui.do/onmagento
Presentation & Resources:
Go
Community
Enterprise

Mobile
9,234 extensions and growing 100-150 per month
Worldwide partners: 173 solution + 110 industry
Dutch partners: 14 solution + 2 industry
1,840,000+ community members
Training
ECG
Certification
Expert Consulting Group
Oktober
Februari
May
Meet Magento - The Netherlands
April
Gold Support*
* Platinum support = +20%
Not in todays show:
Magento sales pitch
Talk about/ look at code
In-depth processes
Yoav leaves Magento
e-commerce in the cloud
Introduction to Magento
Who uses it?
Why use it?
What can(t) you do with it?
Version differences
In todays show:
Vision
Mission
Mobile HTML5
Backup & Rollback
Multiple Wishlists
Customer Group Pricing
Add to Cart by SKU
European Union VAT-ID Validation
Expanded Rule-based Product Relations
Auto-generation of Coupon Codes
EU Cookie Restriction
Captcha
Visitor Segmentation
Who uses Magento?
e-commerce
Most Popular e-commerce software (Alexa, April 2014) by Tom Robertshaw
Top 1M
Top 100K
May
Meet Magento - The Netherlands
April
Enterprise 1.13
Community 1.8
Shopping Experience
Assisted Shopping
Recurring Payments
SOLR Search
Persistent shopping cart
Minimum advertised price

Performance:
Full Page Caching
Improved Caching
Optimized Indexing
Management
Advanced ACL
Content Staging and Merging
CMS+
Customer attributes
RMA Functionality

Marketing
Private sales / Limited catalog access
Rich Merchandizing Suite
Automated E-mail Marketing reminders
Layered Navigation Pricing Enhancement
Price
$0 - $19 (4 products)
$20 - $39 (34 products)
$40 - $49 (67 products)
$50 - $69 (13 products)
$70 - $89 (2 products)
Price
$0 - $31 (24 products)
$32 - $44 (24 products)
$45 - $48 (24 products)
$49 - $60 (24 products)
$60 - $89 (24 products)
Equalized price ranges
Equalized product counts
Performance
Default CE vs Default EE
with Tuned Apache + APC
source: oggettoweb.com
You can achieve similar results with CE by...
tweaking the server(s) (e.g. with Varnish)
using performance enhancing extensions like nitrogento or Light Speed.
BUT
e.g.: EE beats CE by a landslide
Online
Marketing
Who I am, according to
Developer Beta
General Availability
May
- The Netherlands
Enterprise 1.14
Community 1.9
Netherlands, 2005 - 2014
Visit the experts at the stands!
Wat is Magento?
(en wat maakt het zo cool?)
Guido Jansen
Building Communities with Ecommerce
Sherrie Rohde
22 Mei - 14:30
Full transcript