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ExComm Meeting

Sample of Non-Linear presentation

Peter Brine

on 26 May 2010

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Transcript of ExComm Meeting

The Results Global insights into the latest, coolest trends and behaviours impacting natural goodness beverages PROJECT AURORA Using AVid to Boost Innovation thinking in Iced Tea 360°
Brain Stimulation How We Worked the Creative Digital Community was meant to introduce cutting-edge inspiration into the process Cross Category Inspiration Decoder™ Natural Goodness codes and signifiers
Residual, dominant, emergent expressions
Best practise benchmarks Fresh Target Insight 3 Target Workshops with pre-tasks scrapbooks per key market: France, Russia, Mexico, Saudi Arabia, India
Exploration of key iced tea motivations, barriers, opportunities and gaps
Creative Digital
Community - AVid Emerging trends and codes around naturalness and freshness to fuel innovation with cutting edge inspiration
Magic Toolbox
(Packaging, Flavours, R&D)
Pack design benchmark and inspiration – with pack agency
Full transcript