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Transcript of saucé
Delphine Rebecca Olfactive Studio luxury niche brand
- creative fragrance
- artistic concept w/ photographs: brand uniqueness
-young brand w/ potential
- photograph value to develop (cf partnership)
- international launch in 25 countries Product:
minimalist; sophisticated, hand-crafted
Olfactive Studio aligns its price on its competitors, not the highest, not the cheapest.
Selective distribution through chosen perfumeries in France & at international
Direct distribution through the website
High presence on the web (FB; blogs)
High press relation reliability (articles) Brand analysis 4P's
- Creation of an Instagram page/Tumblr.
- Creation of a page.
- partnership w/ Samsung w/ photo app.
- polaroid. Online recommendations Avatar & logo Ambient marketing operations Unlock yourself! Perfumed book insights data Rajouter le nombre de vues Goal: 15 followers Goal: 30 followers Goal: 200 followers 4 P's Video Can you feel it? Sponsors Bastien Allot Michał Mszański Extra... Resume of the semester:
300 hours of work
few nights of sleep
no fight among members :)
lot of jokes
a lot of hate !! (for you)
60 euros for expenses + many coffee at Starbucks!
(if you want to pay us back, we're fine with it! hahaha) Online strategy Teaser A childhood memory
- Marcel Proust's Madeleine What we would have done if we had more time.. Final operation Try catch a scent...