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How to write funding applications

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Kirsty Connell

on 29 October 2013

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Transcript of How to write funding applications

How To Write Funding Applications
Kirsty Connell
Fundraising Manager
IdeasTap Ltd
@kirsty_c
kirsty@ideastap.com
How To Write Funding Applications
Get Ready
Get Writing
Get Funded
Get Ready
Get Writing
Get Funded
Get Ready: Who are the funders?
Statutory Funders:
Arts Councils - Grants for the Arts

Big Lottery Fund

Heritage Lottery Fund

Local Government
Trusts and Foundations:
Peter De Haan Charitable Trust
(IdeasTap)

The Esmée Fairbairn Foundation

Paul Hamlyn Foundation

Foyle Foundation
Some companies:
Grants schemes

Charities of the year

Sponsorship approaches
But:
The principles carry across all fundraising - letters, websites, crowdfunding....
Get Ready:

The right funder

for the right amount

in the right way
The right funder:
Do your research

Read the guidelines

Match the eligibility criteria
Research sources:
ideastap.com/funding

fundingcentral.org.uk

charity-commission.gov.uk

organisation's own website
For the right amount:
Find past projects and amounts given - do they match you?
In the right way:
Standard form?

In writing to the correspondent?
Application forms:
In writing:
Paper or online

Follow instructions

Answer every question
No more than 4 sides of A4 - ideally just 2 sides

Cover letter

Accounts and S.A.E.
Get Ready
Get Writing
Get Funded
Get Writing: Storytelling
Many people assume that a child or young person with a disability would automatically receive the equipment they need. Sadly, this is not the case.

Many families are unable to get the help they need from local health authorities for major items related to their child’s disabilities such as specialised mobility equipment. This means that because of budget constraints or delays, many families have no alternative but to purchase the items themselves, if they can afford it.

This is where we can help. We provide specialised equipment to improve, assist and enhance the lives of children and young people with disabilities.

Our aim is to ensure that every disabled child has an opportunity to be something special… a kid.

There are an estimated 70,000 disabled children and young people in the UK waiting for a wheelchair that fits their young lives.

That’s where we come in. We provide disabled children with the essential wheelchairs and other mobility equipment they need to lead fun and active childhoods.

Help the reader connect:
Positive

Short

Avoid jargon

Use emotion
Problems...
There are an estimated 70,000 disabled children and young people in the UK waiting for a wheelchair that fits their young lives.
...and solutions
That’s where we come in. We provide disabled children with the essential wheelchairs and other mobility equipment they need to lead fun and active childhoods.
Get Writing: 6 Questions
1. Who?
Who are you?

Are you the best people to deliver this project?

Do you have a good reputation?

Have other people funded you or endorsed your work?
2. What?
3. Where?
4. When?
What do you want a grant for - what is the project?

Where is it happening?

When is it happening?
5. Why?
Why does this project need to happen?
6. How
How will you make the project happen?

How will you spend this grant?
Give a timeline...
List key actions and dates
... and a budget
Detail all the project expenditure

List all the sources of income - whether confirmed or to be applied for

Don't forget in-kind support
Get Ready
Get Writing
Get Funded
Get Funded: Submitting applications
Introduce yourself
If you can telephone (or email), do!

Ask questions, find out if they'd be interested and if there's any deadlines
Introductions
Meet the submission guidelines
Format

Deadlines

Medium
Check everything
and then check it again
Send it with a stamped, addressed envelope
Don't rely on one funder alone
But don't mail merge applications
Be patient
Successful!
Say thank you!

Keep the funder up-to-date
Unsuccessful...?
Don't be afraid to follow up

Ask for feedback

Still say thank you!
Keep up to date records
Questions?
50 words
10 words
Full transcript