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Does the prescene of Moe decrease the quality of anime?

Jessifer Duncan-Raye

on 4 July 2014

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Transcript of Moe

By Jessica Long
A Presentation On Moe
What is Moe?
Japanese slang word, usually used in the anime/manga fanbase
Definition is constantly changing
Is a feeling or characteristic
A feeling that "endears" the audience to a character; a desire to protect
May simply mean "cute" or "adorable"
Pun on Japanese word for"budding," may mean "budding" as with a preadolescent girl
Homonym for "burning", may refer to the "burning passion" felt for the characters
Good Moe: Strong Moe Elements
Puella Magi Madoka Magica
Good Points About Moe
Character Focused
Good Moe: Moe Genre
Some Other Good Points About Sora no Woto
Moe Genre
Main cast is almost entirely female
Focuses on events that could be considered "moe" or "cute".
Moe Show
One of the primary focuses of the show is moe
Most of the cast is moe
Strong Moe Elements
One of the secondary focuses is moe
A good portion of the cast is moe
Moe Artstyle
Large, round head
Longer legs compared to rest of the body
Large eyes
Small mouth & nose
"Puni Plush": a very rounded, curved feel to the characters
Moe Characters
Generally young, female characters
Emphasis on innocence
Moeblob: derogatory term used to describe a character who is extremely moe and is lacking in other character traits, leading to a very flat character
Moe Character Archtypes
Male Moe Characters
Similar archtypes as female moe characters
History of Moe
Early Moe
Rei Ayanami
Asuka Langley Soryu
Neon Genesis Evangelion (1995)
Rei Ayanami Expys
The Moe Boom
Kyoto Animation
The Melancholy of Haruhi Suzumiya (2006)
Lucky Star (2007)
K-On! (2009)
Moe Anthropomorphism
Turning creatures, objects, concepts, etc. into moe girls
Wears an outfit that incorporates design elements from the concept it was anthropomorhised from
Can be applied to nearly anything
Madoka Kaname is a ordinary 14-year old girl. One day, Madoka meets a cute creature named Kyubey, who offers to grant one wish in exchange for Madoka becoming a magical girl and having to fight against Witches.
Madoka Magica is a Deconstruction of the Mahou Shoujo Genre
A Deconstruction is a work of fiction that takes apart a concept in fiction, also called a trope, and shows what it would be like if it was played out more realistically. Deconstructions are often darker than a normal application of the trope in question.
The mahou shoujo genre is a genre that originated in anime and manga. It usually has a young, ordinary female protagonist who gains magical powers and "transforms" into a magical girl to fight evil. They tend to be fairly episodic, and have a cute mascot character give the magical girl her powers.
Some Other Good Points About Madoka Magica
Very well written plot
Great, stylish animation
Beautiful music
How Madoka Magica Uses Moe Well
Deconstructing moe by taking a deeper look at common moe archtypes and applying realistic ideas as to the consquences of the archtypes and/or exploring why a character may act that way
Using the audiences expectations of moe and mahou shoujo for shock value
Still maintaining a traditional moe feel to the characters while deconstructing them
And if you need and more information, then please go watch Nathan's prezi instead.
Sora no Woto
Kanata Sorami joins the military as bugler, inspired by a mysterious blonde woman playing "Amazing Grace" when Kanata was young. She is assigned to the 1121st Platoon stationed in the town of Seize in Helvetia.

The story takes place in a post-apocalyptic world. Much of civilization was destroyed in a war, and technology has regressed to early 20th century standards.
Brilliantly crafted setting
Detailed background animation
Great soundtrack
Why Sora No Woto is a Good Example of the Moe Genre
Giving the characters depth beyond their stereotypical archetype
Being very realistic
Not letting moe overshadow everything else
Is Moe Bad?
Anime creators are being lazy
Reliance on archetypes
The sucess of Kyoto Animation's series had lead to many other studios producing a vast mount of moe shows
Some of these shows had low quality, and were plagued with common problems that moe anime have, such as flat characters and bad plot
Many anime fans say creators are being "lazy" by using a concept that has been already successful
Commonly leads to very flat characters
Lack of creativity
Some fans get tired of seeing the same archetypes over and over
Make up for lack of plot with interesting characters
Focus on character interaction
Usually characters that appeal to the audience
Familiar to Audience
Avoids confusing audience
Can play around with audience expectations, using moe archetypes in a new, creative way
Easier to market
Easy to Market
Moe has a large fanbase
Cute, recognizable characters make for good merchandising (e.g. figurines)
Anime is not very popular, so creators have to take more care in making sure they produce something that will be sure to sell some DVDs
Thank You For Listening!
Moe Moe Kyun~!
Anime Featured:
The Melancholy of Haruhi Suzumiya
Lucky Star
Magical Girl Lyrical Nanoha
Shakugan no Shana
Hetalia Axis Powers
Puella Magi Madoka Magica
Neon Genesis Evangelion
Sora no Woto
Sailor Moon
Cardcaptor Sakura
Touhou (video game)
I believe that moe does not directly effect the quality of anime, and that moe can easily be made into a good trait given some effort.
Full transcript