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REMCA Compitches

Carat Stacking Up
by

MItchell Orkis

on 23 April 2010

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Transcript of REMCA Compitches

2009 RECMA Compitches Global Activity Index High Activity
- Aegis (Carat/Vizeum)
- MPG (Havas)
- OMG (OMD/PHD)

Medium Activity
- MediaCom
- MEC
- Mindshare
- Zenith Optimedia
Carat Compitch
Grades USA = A
Mexico = C
Canada = C
UK = B+ Global Track Records
Departures Wins Aegis
Havas
Initiative
Maxus
MEC
MediaCom
Mindshare
OMG
Starcom MV
UM
Zenith 4
8
1
1
5
3
1
8
1
3
3 10
10
1
1
7
9
8
8
4
1
6 Compitches Network Rankings
Low Activity
- Initiative
- Maxus
- Starcom/MV
- UM Aegis #1
Group M / WPP
VivaKi / Publicis
OMG / Omnicom
Mediabrands IPG
Aegis Media
Havas Media 1
2
3
4
5
6
Global Network Rankings Global
Americas
Carat #8
Compitches Network Rankings
Carat #10
RECMA noted big weakness in Latin America Aegis #5
Full transcript