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Airbnb

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by

Sara Pink

on 4 December 2013

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Transcript of Airbnb

PROBLEM
How do we improve the customer
experience, by instilling trust in both our
hosts and guests of a safe network
SOLUTION
WHY
Give peace of mind to all of our clients; hosts and guests
HOW
Hire a video/interview company to act as an intermediary
Quarterly Meeting
Require video profiles for both the hosts and guests, acting as a screening process.
Create a co-operative partnership with a reputable film/interview company
provide a standard format for all profiles
help to avoid situations such as the EJ incident
trust will bring new and more responsible
clients to the Airbnb network
Recover lost clients
Trial run in New York City, Paris, Los Angeles
FGI - Film Group International
*FGI videos only required for hosts during this trial run
Airbnb
GOLD
3 hour filming time with FGI
Option for stand in's
Earlier exposure on search results
December 4, 2013
*Higher percentage of each
rented property than the
standard Airbnb account.
Full transcript