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Conversion Optimization for Your WordPress Blog

Presented at WordCamp Phoenix. Jan 29, 2011

Jay Thompson

on 1 February 2011

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Transcript of Conversion Optimization for Your WordPress Blog

Conversion Optimization
for Your WordPress Blog WTF? It's like SEO. But different Changing one word.... "Advanced" to "Detailed" Resulted in 19% increase in CTR Cool Tools Quick Visual Tests
A/B & Multivariate Testing
VisualWebsiteOptimizer.com Heat Maps
ClickTale.com Google’s URL Builder
(Google it. The URL is stupid long)
Questions? Changing to contrasting
buttons for search = 12% increase in CTR Moving search from middle
to top of sidebar?
*41* percent increase in usage... Jay Thompson
@PhxREguy Conversions
Read the Blog = 9.8%
Real Estate Articles & Help = 20.7%
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