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FLAT

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by

alan huffman

on 27 September 2013

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Transcript of FLAT

UI
UX
+
The Soul of Software Design
Design Aesthetics
Beauty
Psychology
in the eye of the beholder
Colors
Organization
& orientation

GESTALT Principles
In the 1920's, German psychologists came up with principles to describe and better understand Visual Perception.
Use
&
to change perception.
The building blocks of UI:
Shape
Action
Dedicated sensory perception:
70%
Visual
Smell, touch, taste, hear
Preattentive
vs
Attentive
conscious (slow)
automatic (fast)
Typography
Color
CONSISTENCY
Layout
skeuomorphism
vs
flat
Introduce real world concepts to speed adoption & understanding.
Embrace the digital medium
30%
But what about
?
Decent design isn't art.
Full transcript