Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

GS4 SpF Ch. 13-16

No description
by

William Diamond

on 26 October 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of GS4 SpF Ch. 13-16

Chapter 14: Pricing 2
Cool Pricing Phenomena!
Cool Demonstration #1: Arieli's Chocolate Experiment:
http://bit.ly/2fLTZaI
Cool Demonstration #2: Pay With A Tweet (PWAT):

http://bit.ly/2fky9u6

Cool Demonstration #3: Why M&Ms?:
http://bit.ly/2fLVuFV

Cool Demonstration #4: Price Bundling Experiment:
http://bit.ly/2embtF9

Price Lines, and the
Decoy Effect
!
Price Lines and the Decoy Effect (very cool!):
http://bit.ly/2ew9YaN
Overview of chapter, skimming vs. penetration pricing:
http://bit.ly/2f2j9An
Skimming and Penetration Pricing!
Other demand-oriented approaches to pricing:

http://bit.ly/2fDggbl

Cost-oriented approaches to pricing:

http://bit.ly/2fkDuSk

Low Price Approaches and the (somewhat old but very cool Starbury case:

http://bit.ly/2fkBPvX
Important Pricing Approaches in the Chapter and
the very cool Starbury case!
Chapter 13: Pricing 1
Our text talks about value. It gives us a chance to look at this video from Dollar Shave Club--which is really providing value. Twenty Million hits!
VALUE!
Pricing Objectives

Here's a short video:
http://bit.ly/2fkfEUk
Pricing Constraints
Here's a short video on pricing constraints:
https://www.dropbox.com/s/8tu3gvre5yrhesj/Chapter%2013%20pricing%20constraints.mp4?dl=0
PSYCHOLOGICAL PRICING PUZZLES!
Here are some cool psychological pricing puzzles, that make some interesting points!
http://bit.ly/2fkFp9i
The Washburn Guitar Case:
Please view this video case. This version is from a previous version of chapter 13, but it's very similar and more complete than what's in your edition. In the last two minutes, they make the important points about segmentation and pricing that I want you to see--but listen to the whole case...it's about 11 minutes.
http://bit.ly/2e9lzOK
Marketing and the Demand Curve: Listen to this before you view the Washburn Case!
http://bit.ly/2fDhbZa
Chapter 15: Distribution Channels
INTRODUCTORY CONCEPTS!
Here are some basic terms, taken pretty much from chapter 15!
http://bit.ly/2emftWn
The Evolution of Channels for Textbooks!
http://bit.ly/2fDgnUo
A Framework for Channel Analysis
http://bit.ly/2f9mPhC
Channel Structure Decisions--Kayaks!
http://bit.ly/2fM4L0A
Chapter 16: Retailing and Wholesaling
Forms of Utility
A puzzle: can you match these?
Here are the answers!
Zoom to see them!
By now, you know what to do!
Use materials from this guidesheet and the associated chapters for discussion 4!

We are looking forward to seeing you put the material into practice!
You will notice that these types of utility match some of the benefits in Chapter 15!
Follow the arrow!
Tandem Bagel, -> Retailing Metrics, and the Apple Store!
Discussion of Tandem, the Apple Store and several different metrics--both in Kerin and from other sources!

http://bit.ly/2fDhwvh
Locating Stores, Geographical Information Systems, and Getting People Into the Store!
Different Strategies for Attracting Customers!
http://bit.ly/2fkgv7z
Using Geographical Information Systems to Locate Stores!
http://bit.ly/2f9uXi0
How Big Should the Product Assortment Be?
or
Advantages of large and small assortments:
http://bit.ly/2e9rbZ0
Guidesheet 4: Chapters 13-16

Full transcript