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GS4 SpF Ch. 13-16
Transcript of GS4 SpF Ch. 13-16
Cool Pricing Phenomena!
Cool Demonstration #1: Arieli's Chocolate Experiment:
Cool Demonstration #2: Pay With A Tweet (PWAT):
Cool Demonstration #3: Why M&Ms?:
Cool Demonstration #4: Price Bundling Experiment:
Price Lines, and the
Price Lines and the Decoy Effect (very cool!):
Overview of chapter, skimming vs. penetration pricing:
Skimming and Penetration Pricing!
Other demand-oriented approaches to pricing:
Cost-oriented approaches to pricing:
Low Price Approaches and the (somewhat old but very cool Starbury case:
Important Pricing Approaches in the Chapter and
the very cool Starbury case!
Chapter 13: Pricing 1
Our text talks about value. It gives us a chance to look at this video from Dollar Shave Club--which is really providing value. Twenty Million hits!
Here's a short video:
Here's a short video on pricing constraints:
PSYCHOLOGICAL PRICING PUZZLES!
Here are some cool psychological pricing puzzles, that make some interesting points!
The Washburn Guitar Case:
Please view this video case. This version is from a previous version of chapter 13, but it's very similar and more complete than what's in your edition. In the last two minutes, they make the important points about segmentation and pricing that I want you to see--but listen to the whole case...it's about 11 minutes.
Marketing and the Demand Curve: Listen to this before you view the Washburn Case!
Chapter 15: Distribution Channels
Here are some basic terms, taken pretty much from chapter 15!
The Evolution of Channels for Textbooks!
A Framework for Channel Analysis
Channel Structure Decisions--Kayaks!
Chapter 16: Retailing and Wholesaling
Forms of Utility
A puzzle: can you match these?
Here are the answers!
Zoom to see them!
By now, you know what to do!
Use materials from this guidesheet and the associated chapters for discussion 4!
We are looking forward to seeing you put the material into practice!
You will notice that these types of utility match some of the benefits in Chapter 15!
Follow the arrow!
Tandem Bagel, -> Retailing Metrics, and the Apple Store!
Discussion of Tandem, the Apple Store and several different metrics--both in Kerin and from other sources!
Locating Stores, Geographical Information Systems, and Getting People Into the Store!
Different Strategies for Attracting Customers!
Using Geographical Information Systems to Locate Stores!
How Big Should the Product Assortment Be?
Advantages of large and small assortments:
Guidesheet 4: Chapters 13-16