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6. Testing and Experimenting in Markets

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Trayan Kushev

on 12 September 2018

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Transcript of 6. Testing and Experimenting in Markets

Testing and Experimenting in Markets
The Lean Startup
Prototyping
Professor Kushev
Cal Poly Pomona
The MVP
The Pivot
MVP
: Minimal Viable Product
Customer Types
End users
— customer who actually uses the product

Influencers
— celebrities or other trend setters

Recommenders
— industry experts, bloggers, those that offer opinions to the public

Economic buyers
— customers who approve large purchases such as retail store buyers, office managers, etc.

Decision-makers
— ultimate decision-makers such as CEOs, CFOs, or mom and dad

Saboteurs
— those that can veto purchases or slow down the purchasing process


PIVOT
: A major change to your idea
Full transcript