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Priceline.com

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Prezi David Hooker

on 5 December 2018

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Transcript of Priceline.com

Mobile Programs
Priceline is the leader in mobile booking programs.
Our iOS, Android, and iWatch app delivers discrete customers via retail, opaque and private sales channels.
Mobile Leader
Our award winning mobile app is increasingly popular with customers looking for last-minute, high-end hotels.
Opaque customers choose high-rated hotels
72% of mobile opaque bookings are 3 Star +

Incremental same-day bookings are on the rise
65% of all same-day bookings occur on a mobile device

Savvy mobile customers truly book at the last minute
25% of bookings are within 5 miles of their hotel
Attractive Audience
Our visitors are your prime travel target and have high discretionary income. They are also incremental visitors to those coming direct to your site.
75% of priceline users are 25-54 years old

60% of users have a HHI of $75k+ and 41% have a HHI of $100k+

Over 87% book a 3 star or higher hotel when they travel for leisure

85% feel they get a lot out of travel as it inspires them and broadens their mind

81% spend a lot of time to get a bargain on everything they buy
Priceline Merchant
Travelweb
Generate high yield bookings and merchandise your hotel to Priceline’s 12 million customers. Global exposure via online search and national advertising campaigns.
Priceline offers bundled packages with hotel + air and hotel + air + rental cars. These guests tend to stay longer and book further in advance.
Name Your
Own Price®
A yieldable rate program that benefits RevPar. No hotel specific content is presented to customers prior to purchase. No contracted discount levels or allotments.
Express Deals®
Our fastest growing program and the flagship for mobile customers. Limited information shared about hotels prior to booking & no bidding required. Hotel name disclosed after purchase.
Gain exposure to our loyal customers through the Retail Net rate program with fully disclosed hotel content
Special merchandising of hotel promotional rates and offers on site and via email to draw attention to your property during need periods
Premium placement for your hotel in Priceline Merchant, Booking.com and Agoda.com
Review your photos, description and amenity offerings to ensure you are well positioned to convert bookings

Priceline Merchant Travelweb
Available only on Priceline’s mobile platforms – iPhone App, iPad App, Android App, and Mobile Website

Same-day discounts are highlighted as “
Tonight Only!


Up to 6 most popular deals appear at top of default sort, ordered by ranking algorithm. Additional deals are displayed by sorting by price, star or proximity

Provides hotel partners a new vehicle to fill last minute or excess inventory

Pre-paid, non-refundable bookings

Introducing Mobile Exclusive Deals
Top 5 things to know about
priceline.com
opaque programs
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Name Your Own Price and Express Deals use same
rate plan
Designed to fill excess rooms
Helps you capture incremental last-minute bookings
Maintain opacity for your brand identity and image
20% off retail required for Express Deals and 40-60% recommended for NYOP
Instant savings with no bidding required

Provides some information about the hotel prior to booking; hotel name disclosed after purchase

No need to load separate opaque rate plan

Minimum 20% off lowest retail required by hotels; special tagging for bed choice
Priceline.com Express Deals
Bedding Choice
(if applicable)
Amenities
Area & Star Rating
Rounded Guest Score
Price per Night
Priceline.com Name Your Own Price
Secure high occupancy in advance, fill distressed inventory last minute; increase RevPAR
40%-60% off retail; captures incremental bookings without diluting brand loyal customers
Guaranteed pre-paid bookings

Here’s how Customers use NYOP:
Customer selects neighborhood
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Customer chooses star level
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Customer enters offer price, hotel is selected behind the scenes and revealed post purchase

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Name Your Own Price Partnership Options
Exclusive pricing and inventory
15% better or lower
Standard Partner will book
$85
Exclusive Partner will book $90
Preferred Partner will book
$88
10%
12%
15%
Same as others
Rate Selection Example:
Guest Offers $100
Margin Requirement
Pricing and inventory provided to priceline.com
Can participate with other opaque sites
Highest available qualifying rate booked
Standard
Preferred
Exclusive
Partnership Level
Name Your Own Price Partnership Options

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Strong Brand
We offer many ways to easily load your hotel promotions seamlessly.
Priceline.com is one of the most recognized and talked about brands in the travel space. No one forgets a deal from the Negotiator and his straight-talking daughter.
At priceline.com, negotiating is a two way street and we’re determined to ensure hotels are well positioned to obtain optimal results.

Our brands span the range of travel products and have extensive reach across the globe. Needless to say, we’re proud of the company we keep.
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PRESENTATION ASSETS
HOTEL GROUP
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85%
brand awareness
Become a Priceline Partner:
Website: http://www.priceline.com/join
Email: hotelemail@priceline.com
Partner Hotline: 800-259-2091 

Current Priceline Partners:
Email: hotelhelp@priceline.com
Partner Hotline: 800-818-0034
Billing: hotelbilling@priceline.com
Guest Customer Service: 800-657-9168

Get in touch and partner with priceline.com Hotel Group today
And connect with priceline.com through GDS or the Extranet!

Vacation Packages
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