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Transcript of Priceline.com
Priceline is the leader in mobile booking programs.
Our iOS, Android, and iWatch app delivers discrete customers via retail, opaque and private sales channels.
Our award winning mobile app is increasingly popular with customers looking for last-minute, high-end hotels.
Opaque customers choose high-rated hotels
72% of mobile opaque bookings are 3 Star +
Incremental same-day bookings are on the rise
65% of all same-day bookings occur on a mobile device
Savvy mobile customers truly book at the last minute
25% of bookings are within 5 miles of their hotel
Our visitors are your prime travel target and have high discretionary income. They are also incremental visitors to those coming direct to your site.
75% of priceline users are 25-54 years old
60% of users have a HHI of $75k+ and 41% have a HHI of $100k+
Over 87% book a 3 star or higher hotel when they travel for leisure
85% feel they get a lot out of travel as it inspires them and broadens their mind
81% spend a lot of time to get a bargain on everything they buy
Generate high yield bookings and merchandise your hotel to Priceline’s 12 million customers. Global exposure via online search and national advertising campaigns.
Priceline offers bundled packages with hotel + air and hotel + air + rental cars. These guests tend to stay longer and book further in advance.
A yieldable rate program that benefits RevPar. No hotel specific content is presented to customers prior to purchase. No contracted discount levels or allotments.
Our fastest growing program and the flagship for mobile customers. Limited information shared about hotels prior to booking & no bidding required. Hotel name disclosed after purchase.
Gain exposure to our loyal customers through the Retail Net rate program with fully disclosed hotel content
Special merchandising of hotel promotional rates and offers on site and via email to draw attention to your property during need periods
Premium placement for your hotel in Priceline Merchant, Booking.com and Agoda.com
Review your photos, description and amenity offerings to ensure you are well positioned to convert bookings
Priceline Merchant Travelweb
Available only on Priceline’s mobile platforms – iPhone App, iPad App, Android App, and Mobile Website
Same-day discounts are highlighted as “
Up to 6 most popular deals appear at top of default sort, ordered by ranking algorithm. Additional deals are displayed by sorting by price, star or proximity
Provides hotel partners a new vehicle to fill last minute or excess inventory
Pre-paid, non-refundable bookings
Introducing Mobile Exclusive Deals
Top 5 things to know about
Name Your Own Price and Express Deals use same
Designed to fill excess rooms
Helps you capture incremental last-minute bookings
Maintain opacity for your brand identity and image
20% off retail required for Express Deals and 40-60% recommended for NYOP
Instant savings with no bidding required
Provides some information about the hotel prior to booking; hotel name disclosed after purchase
No need to load separate opaque rate plan
Minimum 20% off lowest retail required by hotels; special tagging for bed choice
Priceline.com Express Deals
Area & Star Rating
Rounded Guest Score
Price per Night
Priceline.com Name Your Own Price
Secure high occupancy in advance, fill distressed inventory last minute; increase RevPAR
40%-60% off retail; captures incremental bookings without diluting brand loyal customers
Guaranteed pre-paid bookings
Here’s how Customers use NYOP:
Customer selects neighborhood
Customer chooses star level
Customer enters offer price, hotel is selected behind the scenes and revealed post purchase
Name Your Own Price Partnership Options
Exclusive pricing and inventory
15% better or lower
Standard Partner will book
Exclusive Partner will book $90
Preferred Partner will book
Same as others
Rate Selection Example:
Guest Offers $100
Pricing and inventory provided to priceline.com
Can participate with other opaque sites
Highest available qualifying rate booked
Name Your Own Price Partnership Options
We offer many ways to easily load your hotel promotions seamlessly.
Priceline.com is one of the most recognized and talked about brands in the travel space. No one forgets a deal from the Negotiator and his straight-talking daughter.
At priceline.com, negotiating is a two way street and we’re determined to ensure hotels are well positioned to obtain optimal results.
Our brands span the range of travel products and have extensive reach across the globe. Needless to say, we’re proud of the company we keep.
Become a Priceline Partner:
Partner Hotline: 800-259-2091
Current Priceline Partners:
Partner Hotline: 800-818-0034
Guest Customer Service: 800-657-9168
Get in touch and partner with priceline.com Hotel Group today
And connect with priceline.com through GDS or the Extranet!