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HEG - Facebook Presentation - English

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by

Jeremy Rigolet

on 6 May 2013

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Transcript of HEG - Facebook Presentation - English

Séraphin Trono Jeremy Rigolet CONTENTS Introduction Main facts Business model Competitors Marketing on FB Any questions? Ad Revenues Facebook Presentation 1. About Facebook

A social networking service

Founded by Mark Zuckerberg and friends in 2004

Membership was initially limited to Harvard students

Headquarter : Palo Alto, Califorina And you, are you on Facebook? Facebook Users in Switzerland : 2'974’340 !
Penetration of population : 39.23% !!! Average facebook user Facebook users evolution Average time visitors spend on social networking per week Competitors 2 Hence why 93% of marketers
use social media for business Facebook
a new marketing tool "It is free and always will be"

A business model based on ad revenues Social media has become the
#1 activity on the web Facebook revenues Facebook management team Mark Zuckerberg
Founder and CEO Sheryl Sandberg
Chief Operating Officer David Ebersman
Chief Financial Officer Mike Schroepfer
Chief Technology Officer Facebook founders Dustin Moskowitz Chris Hughes Eduardo Saverin Mark Zuckerberg Thanks for your attention :-)


We questions
(and bacon....) How to promote your business? http://facebook.com/ads/create 1. Set up your Facebook fan page

2. Get your customers to like and join the page

3. Totally optional : create a Facebook ad Let's create our add on : Some examples of what the ads look like A link to a website... An invitation to a brand event... A survey... A link to a fan page... or a video ad... Social Impact : Beneficial to one's social life

• It can cause increased antisocial tendencies
• A source of problems in relationships Political Impact : • New way of communication
• Facebook as a popular and powerful new
way to interact and voice opinions
• Target new people
Full transcript