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Copy of Tommy Hilfiger's Corporate Profile

Recommendation of Sales
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Andrew Newlands

on 7 February 2013

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Transcript of Copy of Tommy Hilfiger's Corporate Profile

Tommy Hilfiger Corporate Fact File Product and Market Tommy Hilfiger my point of view business Why Tommy? Company name: Tommy Hilfiger Inc.
Web Address: http://www.tommy.com/
Global Head Office address: Stadhouderskade 6, 1054 ES Amsterdam, Netherlands
Phone #:+3120-589-9889
Founded in: 1982 by Tommy Hilfiger
Main product: Textile, Apparel & Luxury goods
Chief Executive Officer - Fred Gehring Tommy Hilfiger and PVH International Operations, office in 1045 ES Amsterdam.
Board Members: Name (Connections) Relationships Type of Board Members Primary Company Age

Clinton Silver 6 Relationships -- VeriFone Systems, Inc 82
Tsai-To Sze 90 Relationships -- QPL International Holdings Ltd. 71
Jerri DeVard 17 Relationships -- Verizon Enhanced Communities 54
Mario Baeza J.D. 67 Relationships -- Air Products & Chemicals Inc. 61
David Dyer 26 Relationships -- Chico's FAS Inc. 62
John Megrue Jr. 51 Relationships -- Apax Partners LLP 52 Total Sales Employees and Management In 2004, The company had over 5,400 employees servicing in country offices in Dusseldorf, Paris, London, Istanbul, Milan, Copenhagen, Shanghai, Tokyo, Bangalore, New York, Moscow and Panama city. Activities And Operations The Tommy Hilfiger collection comprises of casual sportswear and accessories for both male and female. The collection reflects the classic American “Cool” brand mission
The products under the Tommy Hilfiger brand are men’s, women’s and children’s clothing, footwear, swimwear, accessories, fragrances, home and bedding products, and luggage.
Tommy Hilfiger products are sold at many retail stores around the world; they are also sold at department stores and speciality stores worldwide.
The Tommy Hilfiger logo is popular around the world and stands out for its high quality and American style with a classic, modern twist. The clothing specifically targets the market from 25 to 40 year old consumers, The Tommy Hilfiger label shines like a beacon of light to those seeking a modern remake of classic American style.
As of 2004 the company had 5400 employees working in offices located in Dusseldorf, Paris, London, Istanbul, Milan, Copenhagen, Shanghai, Tokyo, Bangalore, New York, Moscow and Panama city etc...
Tommy Hilfiger Corporation also owns Tommy Hilfiger USA and Tommy Hilfiger Europe B.V.
In 1992, The Corporation listed in New York Stock Exchange and then in 2006 de-listed and privatized to the British Apax Partners.
Tommy Hilfiger is owned by the PVH (Phillips-Van Huesen) Corporation since 2010. The Tommy Hilfiger group in March 31, 2009, the global retail value of net sales was Euro 3.4 billion. In Europe, the total sales increased by 14% to Euro 795 million and in North America, total sales increased by 10% to Euro 636 million. INPUT Product lines is when a the company sells goods related to its main product.
Tommy Hilfiger products are classified into two sub-brands.
Tommy Hilfiger, which is targeted at the 25 to 45 year old consumer, and Hilfiger Denim, which is targeted at the 20 to 35 year old consumer.
The Top Competeitors for Tommy Hilfiger are:
Perry Ellis International, Inc
Ralph Lauren Corporation
Burberry Group plc
They sell related goods at the same price with the same quality. Advertising and design plays a big part in who has more sales. Tommy Hilfiger products Tommy Hilfiger sportswear for men, women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men's tailored clothing; men's dress furnishings; accessories, socks, small leather goods; fragrances; home and bedding products; bathroom accessories and luggage Hilfiger Denim Jeanswear and footwear for men and women; Bags; accessories; eyewear and fragrance and is positioned as being more "fashion forward" and casual than the Tommy Hilfiger label Price Range Hilfiger Denim eanswear and footwear for men and women; bags; accessories; eyewear and fragrance Low Price Tommy Hilfiger sportswear for men, women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); Medium Price Tommy Hilfiger eyewear; sunwear; watches; handbags; men's tailored clothing; men's dress furnishings; accessories, socks, small leather goods; fragrances; home and bedding products; bathroom accessories and luggage High Price Promotion and Strategy Tommy Hilfiger stores are brand statements and reflect the TH lifestyle and brand values from every angle. They are key shopping destinations at international premium locations.Tommy Hilfiger stores are brand statements and reflect the TH lifestyle and brand values from every angle. The visual merchandising team ensure the look and feel of the store create an amazing shopping experience.In the establishment of the brand, retail stores have played a key role. Ever since the launch of the first store in 1997, more than 200 stores have opened all over the world - and we’re still growing. Anchor stores are built in key locations and franchise stores have been established around these anchor stores. Tommy Hilfiger and its partners operate over 350 stores worldwide.
I think Tommy Hilfiger corporation does a grand job in using the 4 P's of Marketing.
The production value in un-believable with 200 stores over the world, the promotions are well used because they are an old trusted brand bt everyone and have been there since the start.
They promote their stuff by being classical American with a modern twist. Quientessential clothing apparel for the ivy league.
Their price reflects thier consumers who are the Classy people with a sense of style and can afford Tommy Hilfiger.
Their placement is extra-ordinary, with sales all over the world specially in Europe. Financials April 29 ,May 1,
2012 2011
ASSETS
Current Assets:
Cash and Cash Equivalents $ 238,612 $ 294,958
Receivables 544,174 512,185
Inventories 735,848 690,537
Other Current Assets 209,319 173,225
Total Current Assets 1,727,953 1,670,905
Property, Plant and Equipment 479,486 418,224
Goodwill and Other Intangible Assets 4,406,826 4,628,070
Other Assets 166,132 137,219
$ 6,780,397 $ 6,854,418

LIABILITIES AND STOCKHOLDERS’ EQUITY
Accounts Payable and Accrued Expenses $ 795,023 $ 803,467
Short-Term Borrowings 107,393 12,277
Current Portion of Long-Term Debt 79,477 46,298
Other Liabilities 1,174,333 1,113,196
Long-Term Debt 1,794,862 2,208,191
Stockholders’ Equity 2,829,309 2,670,989
$ 6,780,397 $ 6,854,418 Balance Sheet Quarter Ended Quarter Ended
4/29/12 5/1/11

Tommy Hilfiger North America

Net sales 298,980 267,637
Royalty revenue 4,524 2,861
Advertising and other revenue 1,687 1,286
Total 305,191 271,784

Tommy Hilfiger International

Net sales 453,850 433,656
Royalty revenue 10,280 9,023
Advertising and other revenue 1,044 980
Total 465,174 443,659

Total Tommy Hilfiger

Net sales 752,830 701,293
Royalty revenue 14,804 11,884
Advertising and other revenue 2,731 2,266
Total 770,365 715,443 PVH CORP SEGMENT DATA (IN THOUSANDS) Stock Price

PVH(NYSE)
$ 111.011 6:00PM ET,
12.31.12
Today's Open $107.95
Change +2.79 (2.58%)
Volume 875,000.00
Previous Close $108.22
Intraday High $111.89
Intraday Low $107.95
52-week High $117.22
52-week Low $70.39 Graph Of Total Sales and Current Share Price The future for Tommy Hilfiger is going to be very profitable, because clothing and apparel are an infinite good and cannot ever be not in demand. With Tommy Hilfiger's Quintessential quality and design and looking at the graph of total sales i can conclude that the future will be very profitable for Tommy Hilfiger. Probability Social Responsibility Tommy Hilfiger corporation and participarting businessmen are required to comply with all applicable environmental laws, rules and regulations at their facilities and in the communities in which they operate, particularly with respect to water, energy, hazardous chemicals, air quality and waste. Further, we expect our business partners to incorporate environmentally responsible practices into all of their activities that relate to their business with us.
Tommy Hilfiger and its business partners cannot discriminate in employment, including with regard to hiring, compensation, advancement, discipline, termination and retirement, whether on the basis of gender, race, religion, age, disability, sexual orientation, nationality, political opinion, social class or ethnic origin.
Every worker has a right to compensation for a regular work week that is sufficient to meet the worker’s basic needs and provide some discretionary income. Tommy Hilfiger's business partners must pay at least the minimum wage or the appropriate prevailing wage, whichever is higher, comply with all legal requirements on wages, and provide any fringe benefits required by law or contract. If the compensation paid does not meet the workers’ basic needs and provide some discretionary income, our business partners are required to take appropriate actions that seek to progressively realize a level of compensation that does.
Tommy Hilfiger established The Tommy Hilfiger Corporate Foundation in December 1995 to help empower America’s youth. Consistent with this vision, in September 2009 the Foundation expanded on a global basis developing and supporting programs and partnerships around the world that help build and promote healthy communities by supporting education, health and cultural programs.
In 2009 The Tommy Hilfiger corporate foundation announced a $2 Million commitment to millenium promise a charity for underprevileged people/
CAMP TOMMY
Since 1877, The Fresh Air Fund has provided summer camp opportunities to more than 1.7 million New York City children. At Camp Tommy, 120 under-privileged young boys (12-15) from New York City engage in a wide range of educational programs such as computer training, literacy and visual arts. Camp Tommy was founded by a $2.5 million grant from The Tommy Hilfiger Corporate Foundation.

"I create my clothes for all different types of people regardless of their race, religious or cultural background. I am very pleased that the brand has been received so enthusiastically around the world.”– Tommy Hilfiger Clothing is something that people never get tired off, and especially designer clothing such as Tommy Hilfiger with its Quintessential quality and design, no one can really resist its preppy and fresh look. Who couldnt resist? Pippa Middleton Scott Disick Taylor Swift
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