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Blink

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by

Emma Shumway

on 6 December 2012

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Transcript of Blink

Blink Why the iceberg? There were three main points of this book that we would like to share with you: Thin-Slicing What is it? What is it? What is it? Priming Mind-Reading Autism: Medical Malpractice
- Because it's cool The Power of Thinking Without Thinking Autism is the mental condition characterized by great difficulty in communicating and forming relationships. This is what Gladwell describes as "the loss of ability to mind-read, or mind-blind" Mind-reading, or rapid cognition, its when we're around other people, we always wonder what that person is thinking and feeling.
First impressions of a person who may or may not pose a threat are both cases where rapid cognition come into play. Autstic people don't see or hear like we do. They have difficulty interpreting nonverbal ques, like gestures and facial experssions, or understanding the literal meaning of words. (Ex. if someone says to us, "Who illustrated that painting on the wall?" and points to us which one, we could easily tell that that person, so and so, created it. But the autistic person would look at the wall and just see millions of paintings and get frantic because they don't know what painting they're talking about, and they don't know what the hand gesture "pointing" is, or what it's pointing to.) The Rope Test The End The IAT Race Test www.implicit.harvard.edu Page 142 and 404 Pg 89 Pg 117 Priming is conditioning someone's mind, to think or feel in a certain way, without them knowing it. This can happen by someone saying a mean word to you, complimenting on your hair, or even just an eyeroll.
It can only be used in more of a suggestive way. For example, I could not prime you to go rob a bank or kill someone, but I could prime you to feel smarter, nicer, or tired. The Coke to Pepsi Challenge. I'm going to need some volunteers ...
How can we tell what we really want? The Art of Decision Making Speed Dating So how are speed dating and that experiment related? Speed dating is primarily based on first impressions.

Professors, Iyengar and Fisman, run a speed dating experiment. instead of just checking yes or no, they must first fill out a questionaire about what they are looking for.

The questionare was on a 1- 10 scale based on attractiveness, shares interests, sense of humor, sincerity, intelligence, and ambition.

At the end of each "date" they were asked to rate the person they just met on the same categories.

What people say they are looking for, and what they actually look for do not match. Thin-slicing is another way of saying "snap decisions". It's when your unconscious mind processes information lightning-fast and makes a smart and informed decision before you're even aware of it.
You thin-sliced our presentation when you first saw us open it.
Decisions made through thin-slicing can be very hard to change. A test was conducted to test this theory of priming. The test had you walk down a corridor to an exam room where a professer gave you a list with ten sets of words. Each set had four words. You had to come up with sentences based on these words as fast as you could. An example of these word groups would be...
"florida were live go"
"toy old was play"
"when ill dog brown"
"skin time wrinkle if" Believe it or not, you would walk slower down the hallway after taking the test than you did before. But why does this matter?
Doctors who are nice > doctors who are mean.
A mean doctor is many times more likely to be sued than a nice one, even if he did nothing else wrong.
Your unconscious mind is already evaluating the doctor and making decisions from the moment you first met him. Facial Expressions They are necessary to interpret messages
You have to use what mind-reading combined with thin-slicing to read faces everyday and determine people's emotions.
Text messages are difficult to decode due to lack of facial expressions. Some scientists did an experiment where they took out all of the language content of muiltiple doctors voices (half who had been sued and half who hadn't been sued), so that only the tone of the voice was left. Volunteers were then asked to determine which of the voices belonged to doctors who had been sued. They did this with 83% accuracy. It doesn't matter the content of someone's voice; if the tone is pleasurable and not undermining, you will find the person to be nicer. Now what to do about that pesky thin-slicing that is so hard to control... Then, you were told to leave and walk down the same corridor. The test may seem pointless, but it primed you with certain words. Let's look back. One scientist spent seven years observing and recording all the different facial muscles and determining how many emotions could be created. He found that with only 3 muscles in your face, over 300 different expressions could be made on your face. By Malcolm Gladwell
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