Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Theia Fine Jewelry

No description
by

Sakshi Malhotra

on 3 July 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Theia Fine Jewelry

The Start
Started in November 2013, Theia ( greek godddess that gives light to gold and silver), was launched as a jewelry brand to Caratsonline which had been dealing in loose diamonds, gemstones & pearls since november 2012.
The Concept/Idea
At Theia the idea of jewelry was something that is a color riot, set with various gemstones, handcrafted to perfection by artisans using 925 silver as the base metal. experimenting with various Genres in silver such as vermeil ( 2.5 micron gold over silver ), 1micron gold over silver, rose gold finish over silver.
where all pieces emulate gold jewelry to the nearest sans the cost.
The Pre Launch STP (segment-target-position)
Research was done over the trends and acceptance of silver jewelry
in international market, and was concluded that silver will be the new gold.
To avail the First mover advantage & garner larger audience the selection of designs & goods was not very experimental.
various techniques used in Gold jewelry were implemented on silver.
Simple european/indian/fusion style jewelry which is everyday wear and yet trendy.

The Basic Idea was to test the response of the goods in immediate retail marketing using mediums such as exhibitions, trade shows etc.

Post that to build a working network that would Wholesale & Retail the products.
About
Caratsonline Run brand Theia is managed & run by Sakshi Malhotra.
A management Graduate turned Gemmologist from delhi
Jewelry has been a passion passed on by my mother who had an eye for fine contemporary jewelry.
My idea of jewelry is not something to be put away in lockers or to be bought on occasions only.
jewelry glorifies the aura of a woman and is a direct symbol of her choices preferences and style.
simple & clean designs with not much play that stand out when worn.

Our Products
We are looking for Tie ups/collaborations with stores/brands abroad.
we are open for both wholesale and retail.





For more details kindly email
Theiafinejewels@gmail.com
GOAL!
Theia Fine Jewelry
925 Silver fine jewelry
Segment
The upscale urban who have a knack for fine jewelry but donot want to shell out the money for it.
Target
Differentiated and niche marketing models were made depending upon the various collections and the pricing of the products.
Position
The main criterion were
Product attributes
(925 stamped, vermeil, at par with international trends)
Product Effects
(emulates gold jewelry to the nearest)
Price
(it looks like gold but doesnt cost like gold!)
Easy Buy
(products can be bought for any occasion/gifting)
Relation to other products
( its not cheap metal jewelry)


Full transcript