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RSH Development - MB 08.26.16

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Derek Friday

on 24 August 2016

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Transcript of RSH Development - MB 08.26.16

RSH DEVELOPMENT
ABDO Development
Beazer Homes
Bozzuto Group
Bush Construction
The Cafritz Foundation
Canyon-Johnson Urban Fund
The Carlyle Group
CAS Riegler
Charles E. Smith Companies
The Christopher Companies
Cornerstone Realty Advisors
Equity Residential
Fairfield Residential
Federal Capital Partners
The Georgelas Group
Georgetown Companies
Hoffman Companies
Holladay Corporation
The JBG Companies
K. Hovnanian
Kettler
Lerner Enterprises
Lowe Enterprises
Madison Homes
Monument Realty
The Peterson Companies
The Related Group
Ross Development
Snell Construction
Street-Works, LLC
Trammell Crow
Uniwest Corporation
Urban Atlantic
Vornado Realty Trust
Westbrook Partners
Wood Partners
BRIGHTLEAF & COOPER
16 Residences | Y12 Investments
Alexandria, VA
PIKE & ROSE
104 Residences | Federal Realty
Bethesda, MD
ARC3409
85 Residences | The Goldstar Group
Arlington, VA
THE LAUREN
29 Residences | 1788 Holdings
Bethesda, MD
STONEHALL
46 Residences | Duball
Bethesda, MD
LOGAN 13
67 Residences | The Holladay Corporation
Washington, DC
ONTARIO17
80 Residences | The Peterson Companies
Washington, DC
10ELEVEN
71 Residences | CommunityThree
Washington, DC
THE ENCLAVE
80 Residences | IDI Group
Fairfax, VA
WARDMAN TOWER
32 Residences | The JBG Companies
Washington, DC
CHEVAL
73 Residences | Duball
Bethesda, MD
M|B TECHNOLOGY
WEBSITE

McWilliamsBallard.com was built using responsive technology allowing for ease of use & new home community searches regardless of platform or device being used
PROSPECT LIST

M|B maintains a regional list of over 277,000 prospects
List is appended to include up to 422 lines of additional data, which is used to create site specific buyer profiles
REAL INSITE

Our content management system for all information connected to a community such as: leads, inventory & pricing
Real-time statistics & analytics data is shared weekly from this system
SAMPLE OF CURRENT ASSIGNMENTS
THE SELECT AT GASLIGHT SQUARE
37 Residences | Abdo Development
Arlington, VA
GEORGIA GIBSON
31 Residences | Matcap Investment
Washington, DC
ELYSIUM
31 Residences | Madison Investments
Washington, DC
THE COREY
49 Residences | Lock7
Washington, DC
2030AP
62 Residences | The JBG Companies
Washington, DC
Sample Sales & Marketing Proforma
Pre-Open Checklist
Sample Timeline

THE BRAND
THE DRIVERS
Big Idea

Product Positioning

Sales Environment

Location

Design

Lifestyle

Value

THE PLAN
Create the Buzz

Develop the List

Launch Event

Marketing

Sales


Media Placements

Broker Outreach

Digital Media Placement

Direct Mail Campaign

Events

THE IMPLEMENTATION
MARKETING STRATEGY
M|B TOOLS
M|B PROJECT ORGANIZATION CHART
M|B SERVICES
McWilliams|Ballard is a privately held sales and marketing firm based in the Washington Metro Area, founded by
Ross McWilliams and Christopher Ballard in1996.
COMPS MAP
COMPS PRICING
AMENITY MATRIX
FEATURES AND FINISHES
Full transcript