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Q2. What was the role and importance of the Real California
Transcript of Q2. What was the role and importance of the Real California
Q2. What was the role and importance of the Real California Cheese certification marke in implementing the positioning and IMC program elements? How and where was it implemented? Do you think it made a difference to the program?
- to identify natural cheese made in California from California milk
- able to promote many varieties of cheese from cheese makers who qualify for and use the seal on their packaging
- the seal assures that the cheese they are purchasing is natural and is made from California milk
- this set a standard for cheese makers to meet the production quality
How and where was it implemented?
- on all packaging and advertising
- on all coupons/brochures and point
of sales materials
- on restaurant menus and table tents
Any difference to the program?
- it tied the IMC program together
- I believe it will successful in creating and increasing the number of sales