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Micro and Macro environmental factors of McDonald’s.

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by

Anastasia Lazareva

on 5 October 2015

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Transcript of Micro and Macro environmental factors of McDonald’s.

Micro and Macro environmental factors of McDonald’s.
Marketing environment refers to the external forces and factors that affect the company's ability to develop and maintain successful transactions and relationships with target customers.
MICRO ENVIRONMENT
Macro environment consists of broader forces that shape opportunities and pose threats to company. It shows six major forces in the company's macro environment.
MACRO ENVIRONMENT
• customers
• product or service
• competitors
• employees and others

MICRO ENVIRONMENT
• demographical
• economic
• natural
• technological
• political
• cultural

MACRO ENVIRONMENT
Customer
Product and service
Competition
Employees
Technology
Political factor
Economic
Culture
Natural aspect
Full transcript