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HFL / LGC brand migration
Transcript of HFL / LGC brand migration
Workshop best practices
Let's get started!
There is no right or wrong answer
Watch out for interruptions
It’s OK to say what you think but be mindful of colleagues
Workshop 'best practices'
We are/will be operating as one LGC across the organisation.
We need to understand what we need to do for a smooth brand migration:
Break perceived barriers between HFL and LGC
Understand what the HFL brand is associated with
Support planning for HFL brand migration to LGC brand - making sure we do it right.
Why a workshop?
What is your role at LGC?
- Detailed marketing communications activities plan
- Clear understanding of the part we should all play in supporting the brand migration