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HFL / LGC brand migration

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on 30 September 2013

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Transcript of HFL / LGC brand migration

HFL / LGC brand migration
Introductions
Workshop best practices
Outcomes
Let's get started!
Today's agenda
Participate!
There is no right or wrong answer
Open discussions
Watch out for interruptions
It’s OK to say what you think but be mindful of colleagues
Workshop 'best practices'
We are/will be operating as one LGC across the organisation.
We need to understand what we need to do for a smooth brand migration:
Break perceived barriers between HFL and LGC
Understand what the HFL brand is associated with
Support planning for HFL brand migration to LGC brand - making sure we do it right.

Why a workshop?
Who's who
What is your role at LGC?
Introductions
Today's outcomes
- Detailed marketing communications activities plan
- Clear understanding of the part we should all play in supporting the brand migration
Full transcript