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MKT1002 lecture 2
Transcript of MKT1002 lecture 2
Marketing Communications today
Individual seminar e-portfolio
STARTS this weeks
Inform / make aware
Remind / reinforce
four main objectives
or tasks of marketing communications
what is communiation
Marketing mix &
Marketing Communications Mix
Promotion = Marketing communication
What does history tell us?
1955 1st UK Ad - Gibbs SR
50's advertising was dominated by soap powder, food and cigarettes
Advertising was about
USP and hard sell
1960's - development of a distinct
British more whimsical, conceptual style
From telling to engagement
The aims of the seminar portfolio are to help students to
• Create a personal resource in the form of a seminar portfolio
• Record and reflect on learning from seminar activities
• Develop an understanding of different approaches to learning & identify
strategies for maximising personal effectiveness
Your seminar portfolio will include 5 units of assessment:
• Unit 1 - My media diary & analysis of how brands can ‘engage’ with me and my peers.
• Unit 2 - Understanding communications
• Unit 3 - case study 1
• Unit 4 - case study 2
• Reflection & personal action plan
Innovative split screen /125years of John Lewis