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Global Business Design Championship 2013 – Facebook – GIE 6083 - Equipe 6
Transcript of Global Business Design Championship 2013 – Facebook – GIE 6083 - Equipe 6
Global Business Design Championship
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For Global Business Design class GIE-6087
Conception des Entreprises de la Nouvelle Economie GIE-6083
Submission work to Benoit Montreuil
and Jean-François Rouges
OK let's start
Founded in 2004 by
(born in 1984, White plains, NY - US)
ARE YOU READY ?
Running, traveling, cooking
Soccer, Traveling, News
Soccer, Rugby, Internet
Feb 4, 2004 - Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch thefacebook.com
Mar 2004 - Facebook expands from Harvard to Stanford, Columbia and Yale.
Sept 2004 - Launch of the Facebook Wall, giving people a place to post messages to their friends.
May 1, 2005 - Facebook grows to support more than 800 college networks.
Sept 20, 2005 - thefacebook.com officially drops the "the" and becomes Facebook.
Sept 2005 - Facebook expands to add high school networks.
Oct 2005 - Facebook begins to add international school networks.
Oct 2005 - Launch of Facebook Photos.
April 2006 - Facebook for Mobile launches.
May 2006 - Facebook expands to add work networks.
Aug 2006 - Facebook introduces the first version of the Facebook application programming interface (API).
Sep 5, 2006 - Launch of News Feed and Mini-Feed.
Sept. 26, 2006 - Facebook expands registration so anyone can join
Jun 22, 2007 - Facebook Video launches.
Oct 2007 - Facebook London opens.
Mar 3, 2008 - Facebook launches in German.
Apr 6, 2008 - Launch of Facebook Chat.
Jul 10, 2008 - Facebook iPhone app launches.
Jul 21, 2008 - New Facebook launches.
Dec. 2008 - Facebook Dublin opens
Feb 9, 2009 - Introduction of the Like button.
Mar 11, 2009 - New Facebook home page launches.
May 29, 2009 - Facebook moves to new offices at 1601 South California Ave., Palo Alto.
Jun 13, 2009 - Launch of Facebook Usernames.
Aug 3, 2009 - Facebook New York opens.
Aug 18, 2010 - Launch of Facebook Places.
Oct 6, 2010 - Introduction of new Groups.
Dec 5, 2010 - Launch of the new profile.
Jul 6, 2011 - Launch of video calling
Sep 22, 2011 - Timeline, a way for people to share the story of their life.
Oct 11, 2011 - Launch of Facebook for iPad.
Dec 19, 2011 - Facebook moves to a new home in Menlo Park, Calif
April 9, 2012 - Facebook announces acquisition of Instagram.
May 18, 2012 - Facebook hold its initial public offering.
May 24, 2012 - Facebook Camera launched.
Sept 27, 2012 - Facebook Gifts launched.
Oct 4, 2012 - More than one billion people are active on Facebook.
819 million monthly active users who used Facebook mobile products as of June 30, 2013.
699 million daily active users on average in June 2013
Approximately 80% of their daily active users are outside the U.S. and Canada.
1.15 billion monthly active users as of June 2013.
Number of employees: 5,299 employees as of June 30, 2013
Headquarters : Willow Road, Menlo Park, California
Business design framework
Managing growth and expansion
Adapting to technology trends
The effects of an IPO
The importance of customer support
The importance of acquisitions (Instagram)
Reasons to be
In the digital age and global world, people need to stay connected
The emergence of social medias
Tipping point : Internet access and mobile phones
The need for people to « promote » themselves (social status)
The need to connect with friends
The need to discover and learn
The need to express yourself (what you think, how you are feeling and what you are doing)
Importance of relationships
Mark Zuckerberg’s guiding philosophy, the “Hacker Way,”
Focus on impact
Move fast (“Move Fast and Break Things”)
Build social value
Facebook think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services (encourage businesses to engage with their customers directly and authentically)
Facebook believes building tools to help people share can bring a more honest and transparent dialogue around government that could lead to more direct empowerment of people, more accountability for officials and better solutions to some of the biggest problems of our time.
People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them
Number of groups/pages
Number of members
Number of daily active users
Number of daily active users outside Canada/USA
Number of monthly active users
Number of advertisers / marketers
Engineering, marketing expertise (employee highly qualified and creative)
People curiosity & trust
Operational excellence for the Platform
Internet Web: Chat, videos, pictures
Mixing and shaping culture
Innovation, prototype culture
Encourage everyone to learn by making
Super involved” in the conception and design of all products.
Young, Creative, Fun, Curious
Physically mix up your work environment on a regular basis
To give people the power to share and make the world more open and connected.
Give people the power to stay connected with friends and family
Let people discover what’s going on in the world, and to share and express what matters to them.
Platform development and maintenance with developers, engineering
" The founder represent the soul of the company"
" All top executives are cast as entrepreunarial thinkers"
Products for Customers
Connect with your friends
At Facebook, we value diversity on an individual level. We’re dedicated to creating an environment where people can be their authentic selves and share their own diverse backgrounds, experiences, perspectives and ideas. Facebook is proud to be an Equal Employment Opportunity and Affirmative Action employer
Personalized and social experiences
Global companies see the world as their field of operation
1.15 billion monthly active users worldwide as of June 2013.
Approximately 80% of their daily active users are outside the U.S. and Canada.
Facebook is available in more than 65 languages
U.S. offices include: Atlanta; Austin; Detroit; Chicago; Dallas; Los Angeles; Miami; New York; Seattle; Washington, DC; Prineville, Oregon.
International offices include: Amsterdam; Auckland; Brussels; Buenos Aires; Dubai; Dublin; Hamburg; Hong Kong; Hyderabad; London; Madrid; Melbourne; Mexico City; Milan; Paris; Selangor; Sao Paulo; Seoul; Singapore; Stockholm; Sydney; Tokyo; Toronto; Warsaw.
Global companies have a recognized social utility
Connects people/friends/colleagues who share common interests
Provides a plateform for people to express themselves
Allows people to keep in touch with each other
Global companies use technologies on a global scale
Facebook website using the Computer/Internet technologies
Users are found worldwide and the website is available in almost every countries
However, there is censorship in many countries : Australia, Bangladesh, China, Egypt, Iran, Mauritius, Morocco, North Korea, Pakistan, Syria, Tajikistan, United Kingdom, Uzbekistan, Vietnam
Thank You !
THE FUTURE ?
Facebook phone ?
=» Not their core competency
Joint Venture with Onavo which opens a new Facebook office in Israel
Advertisers and marketers
Products for Customers
Zuckerberg focuses on product development and the platform’s global expansion
Sandberg brings operational skills that ensure stability and discipline within the company as it executes on Zuckerberg’s vision
Lead by Example. Zuckerberg is recognized as an incredible leader (named “CEO Of The Year”)
Employ a Unique HR Strategy That Promotes Culture.
Company Onboarding Is Everyone’s Responsibility — Not Just HR’s Facebook takes its new employee orientation incredibly seriously
Conduct All-Hands Meetings
Encourage Social Activities. social activities together outside job
Innovation and technologies give people a voice, encourage progress, change the way societies are organized and bring people closer together
There is a huge need/opportunity to get everyone in the world connected
Relationships are the fundamental unit of our society : how we discover new ideas, understand our world and ultimately derive long-term happiness.
Some companies use Facebook in order to promote themselves and build a contact network. Facebook even has a page reserved to “success stories” of companies that used their network for that:
Automotive, Beverage, CPG, e-Commerce, Entertainment, Financial Services, Gaming,
Retail, Public Organizations, Technology and Telcom, Restaurants, Services & Education, Travel & Culture
Nissan Australia. The auto company sees a 22% increase in awareness after using Facebook Ads to promote the launch of the new LEAF model Down Under.
Ford Mustang. The auto company uses a placement on the logout page to help launch its 2013 Mustang, seeing more than 1 million video views.
PepsiCo India. The food and beverage company becomes the brand most associated with the Cricket World Cup after using Facebook to amplify distribution of its TV spots.
Project: "facebook town" a housing complex for employees
Facebook Facts Infographic Video:
Facebook’s Five Core Values: http://www.deliveringhappiness.com/facebooks-5-core-values-for-success-at-work/
Facebook’s Investor Relations: http://investor.fb.com/index.cfm
Facebook’s Mission & Vision: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Facebook-Mission-Statement.htm
Facebook’s Newsroom: http://newsroom.fb.com/
Social Media Business Model Analysis: http://epub.lib.aalto.fi/fi/ethesis/pdf/12544/hse_ethesis_12544.pdf
Social Network Demographics: http://www.mediabistro.com/alltwitter/social-media-user-demographics_b38095
Zuckerberg’s IPO Letter: http://techcrunch.com/2012/02/01/facebook-ipo-letter/
Global companies are part of a sustainable development perspective
2010 marked an awakening for Facebook’s sustainability efforts, initiating a clear focus on protecting the environment through use of the Facebook platform, technological innovation in the data center, partnerships, and their own day-to-day operations.
In 2011, they made significant progress, scaling up and stretching their efforts around the globe.
2012 – and beyond represents great promise for Facebook and their sustainability initiatives, with a commitment to continue pushing their company – and industry – forward.
Global company design is interested in the company in a holistic, comprehensive and thorough approach
Facebook founders have from the very beginning instilled Zuckerberg’s strong ethical belief and core values which they named « The Hacker way ». The high ethical standards, responsibility towards society and thriving employees are still key elements in their approach to business.
In this way, they have a framework which perfectly reflects the holistic philosophy, and serves as a guideline for leadership, development and innovation.
The mission of facebook