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Beyond Cats: Communicating Scientific Endeavors Using Social Media
Transcript of Beyond Cats: Communicating Scientific Endeavors Using Social Media
Endeavors Using Social Media
IRI Chief ENSO Forecaster
An engine for awesome communities
An internet firehose
A place to make history
Facebook: 1 billion active users
Twitter: 235 active users
Instagram: 100 million registered users
Tumblr: 91 million blogs
Reddit: 2 million user log-ins per day
"I liked having time to think of my answer. Look at my office, that’s what my mind looks like."
“Overall, I enjoyed doing it and would like to do another. I would encourage other scientists to give it a try."
People trust scientists to provide accurate information about important issues
The costs of online tools
What is Facebook?
What is Twitter?
and the Peril
"Savvy scientists must increasingly engage with blogs and social media... Even if you choose not to blog you can expect your papers and ideas will increasingly be blogged about. So there it is -- blog or be blogged."
- Paul Knoepfler/UC Davis, in NatureNews
What the public thinks scientists look like...
What scientists actually look like
Nine in 10 internet users in the United States turn to search engines to find information, and 60% of the U.S. public seeking information about specific scientific issues lists the Internet as their primary source of information.
D. Brossard, D. Scheufele, Science 339, 40-41 (2013)
A world in which one in seven people actively use Facebook, and more than 340 million tweets are being posted everyday is not the future of science communication any more. It is today's reality.
What is Reddit?
A 140-character message to the world about something you think is cool.
A way to help people find said cool thing.
A way of flagging said cool thing for someone specific or letting the person who created it know you think its cool.
CONNECT WITH THE MEDIA
Why use social media?
Tools & approaches
The promise & the peril
Your time = Not free
A topic-specific message board. Can range from science to music to...
Ask Me Anything, a popular Reddit topic
I Am A; a popular subreddit and home to...
BROADEN YOUR IMPACT
You want broader impacts?
No comments, questions or retweets?
Existing blogs, etc.
You want broader impacts?
A simple and easy way to say "this is cool."
A simple and easy way to say why you think something is cool.
A way to share cool content produced by others with your friends and subscribers