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Custom vs mass production

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by

Kevin Pham

on 17 September 2010

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Transcript of Custom vs mass production

Custom Versus Mass Production Introduction http://www.contentnation.com/wiki/content-nation-book-chapter-9-success History of Mass Production What mass production is What custom production is What mass production is used for What custom production is used for Meaning of mass production
Meaning of custom production
History of both
Different uses
Video of both Products created in large quantities
Mostly takes place in assembly lines
Can have human or machines to do work
Each human/machine does one job http://www.mad4mobilephones.com/pictures-inside-a-nokia-factory/627/ (both pictures) http://www.businessknowledgesource.com/manufacturing/mass_production_029873.html http://www.jorymon.com/uncategorized/have-you-seen-a-machine-gun-factory/ Benefits Downsides More products in less time
Less labor costs
Less human error Hard to change a design of product
(For indie producers) Less customers, Higher prices
Has to have large inventory OR use Just In Time manufacturing Products based around customer's specifications
Mostly small businesses/ one person shop
Takes orders then delivers to you when done Benefits Downsides Not built for mass appeal
High quality assurance
In-store fixes High price for high quality
High production time
Non-interchangeable parts Mass customization http://www.disunplugged.com/2008/07/16/glass-blowing-magic-kingdom/ http://ezinearticles.com/?Custom-Software-vs-Off-the-shelf-Products&id=402121 http://www.rawhorsepower.com/Bikes/gallery01bikes.htm 1908 First used by Henry Ford
1913 Fully utilized assembly lines
Coincided with second industrial revolution
Countries to follow (Germany, Japan) had high rates of growth (industrially) http://www.dailymail.co.uk/news/article-1027434/Bespoke-suits-machines-Savile-Row-tailors-lose-legal-battle.html http://jeremyfain.files.wordpress.com/2009/06/ford-mass-production.jpg http://www.corbisimages.com/Enlargement/ZK001635.html http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleId=56452 http://en.wikipedia.org/wiki/Artisan http://www.bized.co.uk/current/mind/2003_4/070604.htm http://en.wikipedia.org/wiki/Mass_production Coined by Stanley Davis 1982
Replaces mass production
Sold in stores and internet
"Built to order" products as efficient as mass produced products
Uses flow manufacturing and CNC
“It’s all about efficiently serving customers uniquely,” quote by Joseph Pine of Strategic Horizons Today's examples:
Different phone colors
Dell computers http://www.themanufacturer.com/us/content/5272/Mass_customization_versus_mass_production?zhl=true http://www.build-to-order-consulting.com/mc.htm Works Cited http://www.hickerphoto.com/glass-blowing-christmas-markets-hessen-germany-29866-pictures.htm http://www.build-to-order-consulting.com/Mass%20Production.htm Mass production video Custom production video
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