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New Media - Blogging

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by

Kelly Shorrocks

on 27 March 2014

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Transcript of New Media - Blogging

New Media - Blogging
Things to Consider About Audience
1. Age
2. Reading level
3. What do they read? What are their interests?
4. Gender, culture, ethnicity and education

Average Blog Readers
1. Age 24-25
2. Males 55%, Females 45%
3. "Top Blog" readers average
age is 38

For top "hits" post, Remembrance Day
2nd highest "hits" picture
BLOGGING
What is New Media?
Definition of: new media
(1) The forms of communicating in the digital world, which includes publishing on CDs, DVDs and, most significantly, over the Internet. It implies that the user obtains the material via desktop and laptop computers, smartphones and tablets. Every company in the developed world is involved with new media.
(2) The concept that new methods of communicating in the digital world allow smaller groups of people to congregate online and share, sell and swap goods and information. It also allows more people to have a voice in their community and in the world in general.

Flesch Reading Ease
Scoring
Score Notes

90.0–100.0 easily understood by an average 11-year-old student

60.0–70.0 easily understood by 13- to 15-year-old students

0.0–30.0 best understood by university graduates

Blog Writing Should
• Provide information quickly
• Be relevant to your audience
• Ability to capture interest and hold it
• “Pack a punch” in a short time

Blogging
Blogs Tips
Be short and to the point
Engage the intended audience
Have a photo included
Link to other sides and related content
Be easy to read
Be search engine optimized
Be timely
Definition of: old media

The forms of communicating prior to the digital world, which include analog radio and TV and printed materials such as books and magazines.


Some examples of forms of New Media:
• Blogs
• Podcasts
• YouTube
• Phone Apps
• Online Magazines
• Social Media
Websites

“And it occurred to me that there is no such thing as blogging. There is no such thing as a blogger. Blogging is just writing — writing using a particularly efficient type of publishing technology.” (Simon Dumenco)
“The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.” (Kevin Anderson)
CHOOSE WORDS SPARINGLY
Junk words
Jargon according to audience
Conversational
Above all, entertain
Post often
Consider interactive posting

Top Rated Blogs (as of Jan 14)

1. Huffington Post
2. TMZ
3. Business Insider
4. Gawker
What Makes a Successful
Post/Blog?

The Writing
1. Match the style and tone to your blog

2. Come up with the perfect "hook"

3. Content is killer

4. Short and to the point (readability)
Why does everyone hate on the blog?
AUDIENCE AND RELEVANCE
Full transcript