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Transcript of happy
Targets every age group : Generation Z/Boomlets, Generation Y/Millennium, Generation X, Baby Boomers, Mature/Silents, GI Generation, Small business.
Tablets With Internet
Truly Unlimited Internet
Breaking the image
5+ tenure with T-mobile
Fit into the 5 principles of marketing
break new ground
Situational Analysis of Chick-Fil-A
Student Names Here
Founder: Truett Cathy
Currently has over 55 million customers
4th largest wireless service provider
Deutsche Telekom purchase Voicestream in 2001
Voicestream was renamed T-Mobile in July 2002
Headquarters is located in Bellevue, Washington
John Legere current CEO since September 2012
Over 1,700 locations
More $ spent
Food Quality Enhancements
7 Years Experience
5 Principles of marketing are to
social media, take risks, break new ground, be disruptive, and be real.
T-Mobile has become the fastest growing wireless company because it rejects old models and replaces them with something new
What is marketing?